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<p><strong> </strong></p><p>The total budget allocated for the National Living Wage
advertising campaign is £4.95 million. The campaign will run until the end of April
and we expect to come in under budget.</p><p> </p><p>A breakdown of anticipated costs
for the National Living Wage campaign can be found in the table below:</p><p><em>
</em></p><table><tbody><tr><td><p><em>Advertising design and planning</em></p></td><td><p>£497,571</p></td></tr><tr><td><p><em>Poster
advertising</em></p></td><td><p>£751,612.69</p></td></tr><tr><td><p><em>TV and video
on demand(VOD)</em></p></td><td><p>£1,730,387.70</p></td></tr><tr><td><p><em>Social
media advertising (combined budget)</em></p></td><td><p>£354,000</p></td></tr><tr><td><p><em>Digital
display advertising and pay per click (PPC) </em></p></td><td><p>£520,000</p></td></tr><tr><td><p><em>Newspaper/magazine
advertising</em></p></td><td><p>£250,000</p></td></tr><tr><td><p><em>National Living
Wage website</em></p></td><td><p>£21,860</p></td></tr><tr><td><p><em>Other elements
of the campaign (please specify)</em></p></td><td><p><ul><li>Radio: £299,826</li><li>Evaluation
£250,000</li></ul></p></td></tr></tbody></table><p> </p><p>The Government’s new National
Living Wage is a step up for working people, so it is important workers know their
rights and that employers pay the new £7.20 from April 1 this year. Britain deserves
a pay rise and as a One Nation Government we are making sure it gets one. The campaign
will tell people about their entitlements and is targeted at employers, and workers
currently earning the National Minimum Wage.</p><p><strong> </strong></p><p><strong>
</strong></p><p> </p>
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