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<p>Earlier diagnosis is essential to improving cancer survival and Be Clear on Cancer
(BCOC) campaigns, which aim to raise awareness of the symptoms of specific cancers,
and to encourage people with symptoms to see their doctor promptly, form an integral
part of the Public Health England Marketing Plan for 2014-17 which was published in
July 2014.</p><p> </p><p> </p><p> </p><p>The decision on which cancers should be the
focus of BCOC campaigns is informed by a steering group chaired by NHS England’s National
Clinical Director for Cancer. Membership of the group includes primary care clinicians
and representatives from the Department; Public Health England (PHE - Marketing team
and the National Cancer Intelligence Network); NHS England; NHS Improving Quality;
Cancer Research UK; Macmillan Cancer Support; and other stakeholders. A number of
factors are taken into account when deciding which campaigns to develop and run, with
one of the main criteria being the number of deaths that could be avoided through
earlier diagnosis. The focus for national campaigns so far has therefore been on bowel,
breast (in women over 70), bladder/kidney, lung, oesophageal and stomach (oesophago-gastric)
cancers.</p><p> </p><p> </p><p> </p><p>PHE has announced that a repeat of the national
breast cancer campaign for women aged 70 and over will run in the summer from 13 July
to 6 September 2015. Decisions on further BCOC campaign activity in 2015/16 will be
made in due course based on evidence from previous campaigns.</p><p> </p><p> </p><p>
</p><p>PHE working with the Department, NHS England and other partners will continue
to keep these campaigns under review and work with relevant experts to see what might
be done to tackle other types of cancer.</p><p> </p>
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