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      ], "answer" : {"_about" : "http://data.parliament.uk/resources/1147930/answer", "answerText" : {"_value" : "<p>All advertising locations for the \u201cGet Ready for Brexit\u201d campaign were selected to fit two criteria:<\/p><ol><li><p>to reach as many UK citizens and businesses as possible;<\/p><\/li><li><p>to ensure key messages are delivered to groups most likely to need to take action before the UK leaves the EU;<\/p><\/li><\/ol><p>Messages and audiences were identified and independent advertising agency partners recommended the most appropriate and effective channels and locations.<\/p><p>We do not publish the individual postcodes where adverts are placed for any government campaign.<\/p><p> <\/p>"}
        , "answeringMember" : {"_about" : "http://data.parliament.uk/members/4451", "label" : {"_value" : "Biography information for Kevin Foster"}
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        , "dateOfAnswer" : {"_value" : "2019-10-07", "_datatype" : "dateTime"}
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      , "date" : {"_value" : "2019-10-02", "_datatype" : "dateTime"}
      , "hansardHeading" : {"_value" : "Brexit: Publicity"}
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      , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"}
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      ], "questionText" : "To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, pursuant to Answer of 1 October 2019 to Question 291438, for what reasons the postcodes where adverts for the Get Ready for Brexit campaign have been placed will not be published.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
      , "tablingMember" : {"_about" : "http://data.parliament.uk/members/4418", "label" : {"_value" : "Biography information for Justin Madders"}
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