{ "format" : "linked-data-api", "version" : "0.2", "result" : {"_about" : "https://eldaddp.azurewebsites.net/answeredquestions.text?identifier=192998&max-date=2017-04-26", "definition" : "https://eldaddp.azurewebsites.net/meta/answeredquestions.text?identifier=192998&max-date=2017-04-26", "extendedMetadataVersion" : "https://eldaddp.azurewebsites.net/answeredquestions.text?identifier=192998&max-date=2017-04-26&_metadata=all", "first" : "https://eldaddp.azurewebsites.net/answeredquestions.text?identifier=192998&_page=0&max-date=2017-04-26", "hasPart" : "https://eldaddp.azurewebsites.net/answeredquestions.text?identifier=192998&max-date=2017-04-26", "isPartOf" : "https://eldaddp.azurewebsites.net/answeredquestions.text?identifier=192998&max-date=2017-04-26", "items" : [{"_about" : "http://data.parliament.uk/resources/44312", "AnsweringBody" : [{"_value" : "Ministry of Defence"}
      ], "answer" : {"_about" : "http://data.parliament.uk/resources/44312/answer", "answerText" : {"_value" : "<p>The date and approximate cost of each campaign specified is shown in the following table:<\/p><p> <\/p><table><tbody><tr><td><p><strong>Campaign<\/strong><\/p><\/td><td><p><strong>Date<\/strong><\/p><\/td><td><p><strong>Focus<\/strong><\/p><\/td><td><p><strong>Costs<\/strong><\/p><p><strong>£ million<\/strong><\/p><\/td><\/tr><tr><td><p>More Than Meets The Eye<\/p><\/td><td><p>January - March 2014<\/p><\/td><td><p>Regular/Reserve<\/p><\/td><td><p>£2.7<\/p><\/td><\/tr><tr><td><p>Step Up<\/p><\/td><td><p>May - September 2013<\/p><\/td><td><p>Regular<\/p><\/td><td><p>£1.8<\/p><\/td><\/tr><tr><td><p>Start Thinking Soldier<\/p><\/td><td><p>April - September 2009<\/p><\/td><td><p>Regular<\/p><\/td><td><p>£4.6<\/p><\/td><\/tr><\/tbody><\/table><p> <\/p><p>The evaluation work for the More Than Meets The Eye campaign is expected to report in May. The figure quoted reflects the media costs of the campaign, and includes approximately £1.2 million from the existing contracted budget. I have placed a copy of the marketing brief and analysis of results for the Step Up campaign in the Library of the House. The Start Thinking Soldier campaign took place four years before the current partnering arrangement between the Army and Capita started. Although formal evaluation is no longer held for Start Thinking Soldier, I have placed the marketing brief for the television advertising in the Library of the House.<\/p><p> <\/p><p>The Army is always recruiting, as it requires a constant flow of personnel to enter as privates and officer cadets, and then to gain the knowledge and experience to be promoted through the ranks. Consequently, it will always need to run recruitment campaigns. Army recruiting will continue to be supported by targeted campaigns, designed to highlight the variety of skills and trades available in both the Regular and Reserve forces.<\/p>"}
        , "answeringMember" : {"_about" : "http://data.parliament.uk/members/3938", "label" : {"_value" : "Biography information for Anna Soubry"}
        }
        , "answeringMemberConstituency" : {"_value" : "Broxtowe"}
        , "answeringMemberPrinted" : {"_value" : "Anna Soubry"}
        , "attachment" : [{"_about" : "http://data.parliament.uk/resources/44312/answer/attachment/1", "fileName" : {"_value" : "131023 Army January 2014 Campaign MTMTE Brief v3.doc"}
          , "title" : "Army Recruiting Campaign"}
        , {"_about" : "http://data.parliament.uk/resources/44312/answer/attachment/2", "fileName" : {"_value" : "20140324-Step Up campaign.docx"}
          , "title" : "Army Step up Campaign"}
        , {"_about" : "http://data.parliament.uk/resources/44312/answer/attachment/3", "fileName" : {"_value" : "Campaign Brief - Start Thinking Soldier 10 Second Support.doc"}
          , "title" : "Start thinking Soldier Campaign"}
        ], "dateOfAnswer" : {"_value" : "2014-04-03", "_datatype" : "dateTime"}
        , "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"}
        , "questionFirstAnswered" : [{"_value" : "2014-04-03T12:00:00.00Z", "_datatype" : "dateTime"}
        ]}
      , "answeringDeptId" : {"_value" : "11"}
      , "answeringDeptShortName" : {"_value" : "Defence"}
      , "answeringDeptSortName" : {"_value" : "Defence"}
      , "date" : {"_value" : "2014-03-20", "_datatype" : "dateTime"}
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      , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"}
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      ], "questionText" : "To ask the Secretary of State for Defence, how much the More Than Meets The Eye recruitment campaign has cost; and if he will place in the Library copies of the written brief for the campaign and any evaluation that has been made so far.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
      , "tablingMember" : {"_about" : "http://data.parliament.uk/members/3920", "label" : {"_value" : "Biography information for Naomi Long"}
      }
      , "tablingMemberConstituency" : {"_value" : "Belfast East"}
      , "tablingMemberPrinted" : [{"_value" : "Naomi Long"}
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