The Go Ultra Low campaign, which we run in conjunction with eight major vehicle manufacturers and that is intended to explain the benefits of ultra low emission vehicles to fleet and consumer audiences, is subject to a programme of ongoing evaluation. We survey the campaign\u2019s audiences at key campaign milestones to test its performance. To date, Go Ultra Low has exceeded government and industry campaign benchmarks on key measures. Of those surveyed who recalled seeing campaign activity, 71% have taken action as a result of having seen our advert, and the campaign\u2019s website is now averaging 51,000 visitors a month following a four-fold increase in 2015 compared to 2014. The Go Ultra Low campaign is an important part of the UK\u2019s programme to support the uptake of ultra low emission vehicles, leading to market growth of 94% in 2015.<\/p>
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We assess emissions in terms of nitrogen oxides (NOx<\/sub>) rather than nitrogen dioxide (NO2<\/sub>) because the proportion of NO2<\/sub> varies significantly across vehicle types. Passenger cars (including both petrol and diesel vehicles) contribute 29% of the total emissions of NOx<\/sub> in the UK. Passenger cars contribute 45% of NOX<\/sub> emissions from road transport.<\/p>"} , "answeringMember" : {"_about" : "http://data.parliament.uk/members/4137", "label" : {"_value" : "Biography information for Rory Stewart"} } , "answeringMemberConstituency" : {"_value" : "Penrith and The Border"} , "answeringMemberPrinted" : {"_value" : "Rory Stewart"} , "dateOfAnswer" : {"_value" : "2016-01-18", "_datatype" : "dateTime"} , "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"} , "questionFirstAnswered" : [{"_value" : "2016-01-18T14:40:06.327Z", "_datatype" : "dateTime"} ]} , "answeringDeptId" : {"_value" : "13"} , "answeringDeptShortName" : {"_value" : "Environment, Food and Rural Affairs"} , "answeringDeptSortName" : {"_value" : "Environment, Food and Rural Affairs"} , "date" : {"_value" : "2016-01-11", "_datatype" : "dateTime"} , "hansardHeading" : {"_value" : "Motor Vehicles: Exhaust Emissions"} , "houseId" : {"_value" : "1"} , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"} } ], "questionText" : "To ask the Secretary of State for Environment, Food and Rural Affairs, what proportion of nitrogen dioxide pollution in the UK is caused by emissions from private cars.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"} , "tablingMember" : {"_about" : "http://data.parliament.uk/members/4382", "label" : {"_value" : "Biography information for Daniel Zeichner"} } , "tablingMemberConstituency" : {"_value" : "Cambridge"} , "tablingMemberPrinted" : [{"_value" : "Daniel Zeichner"} ], "uin" : "21781"} ], "itemsPerPage" : 10, "page" : 0, "startIndex" : 1, "totalResults" : 2, "type" : ["http://purl.org/linked-data/api/vocab#ListEndpoint", "http://purl.org/linked-data/api/vocab#Page"]} }