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Strict rules already ensure gambling adverts are not targeted at, or appeal to, children, or exploit the vulnerable, and these apply across all media, including online and on social media.<\/p>
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Gambling operators are required to comply with the advertising codes of practice issued by the Committees of Advertising Practice (CAP). These are enforced by the Advertising Standards Authority (ASA). In addition to rules covering children, the advertising codes have specific provisions to protect vulnerable people, and CAP\u2019s new guidance in February further restricted adverts that create an inappropriate sense of urgency or give an irresponsible perception of risk or control.<\/p>
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Gambling adverts must not feature content that risks appealing to children, for example cartoon animals. Last year the Gambling Commission and ASA acted quickly to make clear that operators using such images were in breach of advertising rules and must remove the material or face enforcement action. In addition to rules on content, the ASA has made clear that operators advertising online must use data on customers\u2019 interests to target marketing campaigns away from children.<\/p>
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The government considered gambling advertising as part of our Review of Gaming Machines and Social Responsibility Measures and set out a package of initiatives to strengthen protections further, including further CAP guidance on protecting children and young people, and tougher Gambling Commission sanctions for breaches of the advertising codes, including fines.<\/p>"} , "answeringMember" : {"_about" : "http://data.parliament.uk/members/4513", "label" : {"_value" : "Biography information for Mims Davies"} } , "answeringMemberConstituency" : {"_value" : "Eastleigh"} , "answeringMemberPrinted" : {"_value" : "Mims Davies"} , "dateOfAnswer" : {"_value" : "2018-12-13", "_datatype" : "dateTime"} , "groupedQuestionUIN" : {"_value" : "199330"} , "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"} , "questionFirstAnswered" : [{"_value" : "2018-12-13T16:59:04.123Z", "_datatype" : "dateTime"} ]} , "answeringDeptId" : {"_value" : "10"} , "answeringDeptShortName" : {"_value" : "Digital, Culture, Media and Sport"} , "answeringDeptSortName" : {"_value" : "Digital, Culture, Media and Sport"} , "date" : {"_value" : "2018-12-05", "_datatype" : "dateTime"} , "hansardHeading" : {"_value" : "Gambling: Advertising"} , "houseId" : {"_value" : "1"} , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"} } ], "questionText" : "To ask the Secretary of State for Digital, Culture, Media and Sport, whether he has made an assessment of the potential merits of increasing restrictions on the use of cartoons and animated figures in gambling advertising campaigns to ensure that they are not targeted at young people.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"} , "tablingMember" : {"_about" : "http://data.parliament.uk/members/1463", "label" : {"_value" : "Biography information for Lord Watson of Wyre Forest"} } , "tablingMemberConstituency" : {"_value" : "West Bromwich East"} , "tablingMemberPrinted" : [{"_value" : "Tom Watson"} ], "uin" : "199337"} , {"_about" : "http://data.parliament.uk/resources/942911", "AnsweringBody" : [{"_value" : "Department for Digital, Culture, Media and Sport"} ], "answer" : {"_about" : "http://data.parliament.uk/resources/942911/answer", "answerText" : {"_value" : "
Our Review of Gaming Machines and Social Responsibility looked at the evidence and protections around gambling advertising. A major survey of evidence by Per Binde, published in 2014, found the impact of advertising on the prevalence problem gambling was likely to be rather small, as one factor among many which make up the environment, although it identified areas for further research. Significant research has been commissioned by GambleAware into the impact of gambling advertising on children, young people and those vulnerable to harm. This is due to be completed next year.<\/p>
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The Gambling Commission carries out an annual survey of gambling behaviour among 11-16 year olds in Great Britain. In 2016 and 2017 this found that there was little evidence of a direct influence of advertising on gambling activity, with 1% of young people in the survey saying advertising prompted them to start gambling or increase the amount they gamble.<\/p>"} , "answeringMember" : {"_about" : "http://data.parliament.uk/members/3950", "label" : {"_value" : "Biography information for Dame Tracey Crouch"} } , "answeringMemberConstituency" : {"_value" : "Chatham and Aylesford"} , "answeringMemberPrinted" : {"_value" : "Tracey Crouch"} , "dateOfAnswer" : {"_value" : "2018-07-23", "_datatype" : "dateTime"} , "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"} , "questionFirstAnswered" : [{"_value" : "2018-07-23T12:53:39.38Z", "_datatype" : "dateTime"} ]} , "answeringDeptId" : {"_value" : "10"} , "answeringDeptShortName" : {"_value" : "Digital, Culture, Media and Sport"} , "answeringDeptSortName" : {"_value" : "Digital, Culture, Media and Sport"} , "date" : {"_value" : "2018-07-17", "_datatype" : "dateTime"} , "hansardHeading" : {"_value" : "Gambling: Advertising"} , "houseId" : {"_value" : "1"} , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"} } ], "questionText" : "To ask the Secretary of State for Digital, Culture, Media and Sport, what analysis his Department has commissioned (a) within and (b) outside of his Department on the effect of gambling advertising on (i) the general population (ii) people under the age of 18.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"} , "tablingMember" : {"_about" : "http://data.parliament.uk/members/1463", "label" : {"_value" : "Biography information for Lord Watson of Wyre Forest"} } , "tablingMemberConstituency" : {"_value" : "West Bromwich East"} , "tablingMemberPrinted" : [{"_value" : "Tom Watson"} ], "uin" : "164909"} ], "itemsPerPage" : 10, "page" : 0, "startIndex" : 1, "totalResults" : 2, "type" : ["http://purl.org/linked-data/api/vocab#ListEndpoint", "http://purl.org/linked-data/api/vocab#Page"]} }