The Department for Business, Innovation and Skills (BIS) publishes the core departmental advertising and publicity costs in the BIS Annual Report and Accounts. The costs recorded in each of the last four annual reports are as follows:<\/p>
<\/p>
<\/p>
<\/p>
2013/14: £8,774,000<\/p>
<\/p>
2012/13: £1,449,000<\/p>
<\/p>
2011/12: £2,402,000<\/p>
<\/p>
2010/11: £587,000<\/p>
<\/p>
<\/p>
<\/p>
The annual report for 2014/15 is due to be published later this year.<\/p>
<\/p>
<\/p>
<\/p>
The spend in 2013/14 was principally due to the launch of the first wave of advertising for the Business is GREAT campaign, which has successfully highlighted Government support available to businesses, assisting many to find the help they need to grow.<\/p>
<\/p>"} , "answeringMember" : {"_about" : "http://data.parliament.uk/members/1513", "label" : {"_value" : "Biography information for Jo Swinson"} } , "answeringMemberConstituency" : {"_value" : "East Dunbartonshire"} , "answeringMemberPrinted" : {"_value" : "Jo Swinson"} , "dateOfAnswer" : {"_value" : "2015-02-04", "_datatype" : "dateTime"} , "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"} , "questionFirstAnswered" : [{"_value" : "2015-02-04T14:04:52.96Z", "_datatype" : "dateTime"} ]} , "answeringDeptId" : {"_value" : "26"} , "answeringDeptShortName" : {"_value" : "Business, Innovation and Skills"} , "answeringDeptSortName" : {"_value" : "Business, Innovation and Skills"} , "date" : {"_value" : "2015-01-28", "_datatype" : "dateTime"} , "hansardHeading" : {"_value" : "Advertising"} , "houseId" : {"_value" : "1"} , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"} } ], "questionText" : "To ask the Secretary of State for Business, Innovation and Skills, what his Department's advertising budget was in each financial year from 2010-11 to 2014-15.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"} , "tablingMember" : {"_about" : "http://data.parliament.uk/members/1438", "label" : {"_value" : "Biography information for Mr Kevan Jones"} } , "tablingMemberConstituency" : {"_value" : "North Durham"} , "tablingMemberPrinted" : [{"_value" : "Mr Kevan Jones"} ], "uin" : "222566"} , {"_about" : "http://data.parliament.uk/resources/176334", "AnsweringBody" : [{"_value" : "Cabinet Office"} ], "answer" : {"_about" : "http://data.parliament.uk/resources/176334/answer", "answerText" : {"_value" : "
My Department is responsible for cross-Government communication as set out in the Annual Government Communication Plan. As part of our long-term economic plan we have substantially reformed Government communications since the 2010 General Election, abolishing the Central Office of Information and ensuring that Government communications activity is better coordinated and more effective. Thanks to these reforms we have halved the cost to taxpayers of government communications since the 2010 General Election. The NAO has confirmed that Government made savings of £378 million in each of the last two financial years on proactive paid-for communications, compared to a 2009-10 baseline. This is based on proactive (paid-for) communications spend of £589m in 09/10, £216m in 12/13 and £210m in 13/14.<\/p>
<\/p>
| <\/td> | FY 2011-12<\/strong><\/p><\/td> FY 2012-13<\/strong><\/p><\/td> FY 2013-14<\/strong><\/p><\/td><\/tr> Total<\/strong><\/p><\/td> £ 66.554 million<\/p><\/td> £72.628 million<\/p><\/td> £80.673 million<\/p><\/td><\/tr><\/tbody><\/table> <\/p> <\/p> For comparison, the outturn for FY 2009-10 was £94.136 million.<\/p> <\/p> The figures above all include salaries and advertising and marketing for the Armed Forces.<\/p> <\/p>"}
, "answeringMember" : {"_about" : "http://data.parliament.uk/members/3938", "label" : {"_value" : "Biography information for Anna Soubry"}
}
, "answeringMemberConstituency" : {"_value" : "Broxtowe"}
, "answeringMemberPrinted" : {"_value" : "Anna Soubry"}
, "dateOfAnswer" : {"_value" : "2015-03-02", "_datatype" : "dateTime"}
, "groupedQuestionUIN" : {"_value" : "222584"}
, "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"}
, "previousAnswerVersion" : {"_about" : "http://data.parliament.uk/resources/176385/answer/previousversion/43005", "answeringMember" : "http://data.parliament.uk/members/88", "answeringMemberConstituency" : {"_value" : "Sevenoaks"}
, "answeringMemberPrinted" : {"_value" : "Michael Fallon"}
}
, "questionFirstAnswered" : [{"_value" : "2015-03-02T16:16:56.483Z", "_datatype" : "dateTime"}
]}
, "answeringDeptId" : {"_value" : "11"}
, "answeringDeptShortName" : {"_value" : "Defence"}
, "answeringDeptSortName" : {"_value" : "Defence"}
, "date" : {"_value" : "2015-01-28", "_datatype" : "dateTime"}
, "hansardHeading" : {"_value" : "Advertising"}
, "houseId" : {"_value" : "1"}
, "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"}
}
], "questionText" : "To ask the Secretary of State for Defence, what his Department's advertising budget was in each financial year from 2010-11 to 2014-15.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
, "tablingMember" : {"_about" : "http://data.parliament.uk/members/1438", "label" : {"_value" : "Biography information for Mr Kevan Jones"}
}
, "tablingMemberConstituency" : {"_value" : "North Durham"}
, "tablingMemberPrinted" : [{"_value" : "Mr Kevan Jones"}
], "uin" : "222570"}
, {"_about" : "http://data.parliament.uk/resources/176402", "AnsweringBody" : [{"_value" : "Department for Education"}
], "answer" : {"_about" : "http://data.parliament.uk/resources/176402/answer", "answerText" : {"_value" : " The Department for Education has very significantly reduced the cost of its communications since 2010. The Department coordinates communications activities centrally to ensure they are focused and effective, using low-cost campaigns whenever practical. Paid-for marketing has been used to support several important campaigns including: encouraging people to come forward as adopters and foster parents; encouraging parents to take up the extension of free childcare to two-year-olds; and the Your Life campaign to ensure young adults acquire knowledge in maths and science.<\/p> <\/p> The Department does not have a specific budget solely for advertising, which is included within the total communications spending below.<\/p> <\/p> The Department\u2019s total communications spending for each requested financial year is as follows:<\/p> <\/p> 2010-11<\/p><\/td> £36,746,530<\/p><\/td><\/tr> 2011-12<\/p><\/td> £28,639,860<\/p><\/td><\/tr> 2012-13<\/p><\/td> £7,163,100<\/p><\/td><\/tr> 2013-14<\/p><\/td> £3,683,000<\/p><\/td><\/tr> 2014-15<\/p><\/td> £3,658,000<\/p><\/td><\/tr><\/tbody><\/table> <\/p> <\/p> <\/p>"}
, "answeringMember" : {"_about" : "http://data.parliament.uk/members/111", "label" : {"_value" : "Biography information for Nick Gibb"}
}
, "answeringMemberConstituency" : {"_value" : "Bognor Regis and Littlehampton"}
, "answeringMemberPrinted" : {"_value" : "Mr Nick Gibb"}
, "dateOfAnswer" : {"_value" : "2015-02-04", "_datatype" : "dateTime"}
, "groupedQuestionUIN" : {"_value" : "222585"}
, "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"}
, "questionFirstAnswered" : [{"_value" : "2015-02-04T10:27:16.757Z", "_datatype" : "dateTime"}
]}
, "answeringDeptId" : {"_value" : "60"}
, "answeringDeptShortName" : {"_value" : "Education"}
, "answeringDeptSortName" : {"_value" : "Education"}
, "date" : {"_value" : "2015-01-28", "_datatype" : "dateTime"}
, "hansardHeading" : {"_value" : "Advertising"}
, "houseId" : {"_value" : "1"}
, "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"}
}
], "questionText" : "To ask the Secretary of State for Education, what her Department's advertising budget was in each financial year from 2010-11 to 2014-15.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
, "tablingMember" : {"_about" : "http://data.parliament.uk/members/1438", "label" : {"_value" : "Biography information for Mr Kevan Jones"}
}
, "tablingMemberConstituency" : {"_value" : "North Durham"}
, "tablingMemberPrinted" : [{"_value" : "Mr Kevan Jones"}
], "uin" : "222571"}
, {"_about" : "http://data.parliament.uk/resources/176403", "AnsweringBody" : [{"_value" : "Department for Energy and Climate Change"}
], "answer" : {"_about" : "http://data.parliament.uk/resources/176403/answer", "answerText" : {"_value" : " The Department\u2019s advertising and marketing budgets for each financial year from 2010-11 to 2014-15 are shown in the table below:<\/p> <\/p> 2010-11 <\/em><\/p> (£K)<\/em><\/p><\/td> 2011-12<\/em><\/p> (£K)<\/em><\/p><\/td> 2012-13<\/em><\/p> (£K)<\/em><\/p><\/td> 2013-14<\/em><\/p> (£K)<\/em><\/p><\/td> 2014-15<\/em><\/p> (£K)<\/em><\/p><\/td><\/tr> Advertising budget<\/p><\/td> <\/p> 3,500<\/p><\/td> <\/p> -<\/p><\/td> <\/p> 200<\/p><\/td> <\/p> 4,200<\/p><\/td> <\/p> 400<\/p><\/td><\/tr><\/tbody><\/table> <\/p>"}
, "answeringMember" : {"_about" : "http://data.parliament.uk/members/3983", "label" : {"_value" : "Biography information for Amber Rudd"}
}
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, "answeringMemberPrinted" : {"_value" : "Amber Rudd"}
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, "questionFirstAnswered" : [{"_value" : "2015-02-03T16:17:38.543Z", "_datatype" : "dateTime"}
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, "answeringDeptShortName" : {"_value" : "Energy and Climate Change"}
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, "date" : {"_value" : "2015-01-28", "_datatype" : "dateTime"}
, "hansardHeading" : {"_value" : "Advertising"}
, "houseId" : {"_value" : "1"}
, "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"}
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], "questionText" : "To ask the Secretary of State for Energy and Climate Change, what his Department's advertising budget was in each financial year from 2010-11 to 2014-15.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
, "tablingMember" : {"_about" : "http://data.parliament.uk/members/1438", "label" : {"_value" : "Biography information for Mr Kevan Jones"}
}
, "tablingMemberConstituency" : {"_value" : "North Durham"}
, "tablingMemberPrinted" : [{"_value" : "Mr Kevan Jones"}
], "uin" : "222572"}
, {"_about" : "http://data.parliament.uk/resources/176428", "AnsweringBody" : [{"_value" : "Department for Environment, Food and Rural Affairs"}
], "answer" : {"_about" : "http://data.parliament.uk/resources/176428/answer", "answerText" : {"_value" : " The Core Department does not budget at this level of detail. Therefore, the information requested cannot be provided.<\/p> <\/p>"}
, "answeringMember" : {"_about" : "http://data.parliament.uk/members/1504", "label" : {"_value" : "Biography information for Dan Rogerson"}
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, "answeringMemberPrinted" : {"_value" : "Dan Rogerson"}
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, "questionFirstAnswered" : [{"_value" : "2015-02-02T11:20:39.617Z", "_datatype" : "dateTime"}
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, "answeringDeptShortName" : {"_value" : "Environment, Food and Rural Affairs"}
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, "date" : {"_value" : "2015-01-28", "_datatype" : "dateTime"}
, "hansardHeading" : {"_value" : "Advertising"}
, "houseId" : {"_value" : "1"}
, "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"}
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], "questionText" : "To ask the Secretary of State for Environment, Food and Rural Affairs, what her Department's advertising budget was in each financial year from 2010-11 to 2014-15.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
, "tablingMember" : {"_about" : "http://data.parliament.uk/members/1438", "label" : {"_value" : "Biography information for Mr Kevan Jones"}
}
, "tablingMemberConstituency" : {"_value" : "North Durham"}
, "tablingMemberPrinted" : [{"_value" : "Mr Kevan Jones"}
], "uin" : "222496"}
, {"_about" : "http://data.parliament.uk/resources/176443", "AnsweringBody" : [{"_value" : "Foreign and Commonwealth Office"}
], "answer" : {"_about" : "http://data.parliament.uk/resources/176443/answer", "answerText" : {"_value" : " The Foreign and Commonwealth Office does not have a dedicated advertising budget. Budgets are delegated to Posts across the world and departments in London and it would not be possible to aggregate any spending without incurring disproportionate cost.<\/p>"}
, "answeringMember" : {"_about" : "http://data.parliament.uk/members/15", "label" : {"_value" : "Biography information for Sir David Lidington"}
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, "answeringMemberPrinted" : {"_value" : "Mr David Lidington"}
, "dateOfAnswer" : {"_value" : "2015-02-05", "_datatype" : "dateTime"}
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, "questionFirstAnswered" : [{"_value" : "2015-02-05T17:58:59.423Z", "_datatype" : "dateTime"}
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, "answeringDeptId" : {"_value" : "16"}
, "answeringDeptShortName" : {"_value" : "Foreign and Commonwealth Office"}
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, "date" : {"_value" : "2015-01-28", "_datatype" : "dateTime"}
, "hansardHeading" : {"_value" : "Advertising"}
, "houseId" : {"_value" : "1"}
, "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"}
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], "questionText" : "To ask the Secretary of State for Foreign and Commonwealth Affairs, what his Department's advertising budget was in each financial year from 2010-11 to 2014-15.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
, "tablingMember" : {"_about" : "http://data.parliament.uk/members/1438", "label" : {"_value" : "Biography information for Mr Kevan Jones"}
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, "tablingMemberPrinted" : [{"_value" : "Mr Kevan Jones"}
], "uin" : "222573"}
, {"_about" : "http://data.parliament.uk/resources/176492", "AnsweringBody" : [{"_value" : "Department of Health"}
], "answer" : {"_about" : "http://data.parliament.uk/resources/176492/answer", "answerText" : {"_value" : " Information for spend on advertising is not available on a separate category code within the Department\u2019s Business Management System centrally. To provide an answer would require a review of each individual contract and invoice payment, and would result in disproportionate cost.<\/p> <\/p>"}
, "answeringMember" : {"_about" : "http://data.parliament.uk/members/3932", "label" : {"_value" : "Biography information for Dr Dan Poulter"}
}
, "answeringMemberConstituency" : {"_value" : "Central Suffolk and North Ipswich"}
, "answeringMemberPrinted" : {"_value" : "Dr Daniel Poulter"}
, "dateOfAnswer" : {"_value" : "2015-02-04", "_datatype" : "dateTime"}
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, "questionFirstAnswered" : [{"_value" : "2015-02-04T16:59:19.17Z", "_datatype" : "dateTime"}
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, "answeringDeptShortName" : {"_value" : "Health"}
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, "date" : {"_value" : "2015-01-28", "_datatype" : "dateTime"}
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, "houseId" : {"_value" : "1"}
, "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"}
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], "questionText" : "To ask the Secretary of State for Health, what his Department's advertising budget was in each financial year from 2010-11 to 2014-15.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
, "tablingMember" : {"_about" : "http://data.parliament.uk/members/1438", "label" : {"_value" : "Biography information for Mr Kevan Jones"}
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, "tablingMemberPrinted" : [{"_value" : "Mr Kevan Jones"}
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