The Local Digital Campaign has no advertising budget from DCLG, and there was no departmental spending on advertising for the campaign on television, newspaper, online, radio or another form in the last 24 months. The campaign does have an online presence \u2013 as befitting the subject of the campaign \u2013 but this is wholly paid for by private sector sponsors.
<\/p>"}
, "answeringMember" : {"_about" : "http://data.parliament.uk/members/4043", "label" : {"_value" : "Biography information for Kris Hopkins"}
}
, "answeringMemberConstituency" : {"_value" : "Keighley"}
, "answeringMemberPrinted" : {"_value" : "Kris Hopkins"}
, "dateOfAnswer" : {"_value" : "2015-02-09", "_datatype" : "dateTime"}
, "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"}
, "questionFirstAnswered" : [{"_value" : "2015-02-09T15:21:38.983Z", "_datatype" : "dateTime"}
]}
, "answeringDeptId" : {"_value" : "7"}
, "answeringDeptShortName" : {"_value" : "Communities and Local Government"}
, "answeringDeptSortName" : {"_value" : "Communities and Local Government"}
, "date" : {"_value" : "2015-02-04", "_datatype" : "dateTime"}
, "hansardHeading" : {"_value" : "Local Government Services"}
, "houseId" : {"_value" : "1"}
, "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"}
}
], "questionText" : "To ask the Secretary of State for Communities and Local Government, how much the advertising budget is for his Department's Local Digital campaign; and how much has been spent in the last 24 months on (a) television, (b) newspaper, (c) online, (d) radio and (e) other forms of advertising mentioning Local Digital.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
, "tablingMember" : {"_about" : "http://data.parliament.uk/members/4243", "label" : {"_value" : "Biography information for Dan Jarvis"}
}
, "tablingMemberConstituency" : {"_value" : "Barnsley Central"}
, "tablingMemberPrinted" : [{"_value" : "Dan Jarvis"}
], "uin" : "223466"}
, {"_about" : "http://data.parliament.uk/resources/177917", "AnsweringBody" : [{"_value" : "Department for Work and Pensions"}
], "answer" : {"_about" : "http://data.parliament.uk/resources/177917/answer", "answerText" : {"_value" : "
The Department does not have a specific advertising budget. In the last 24 months, the Department spent £25,150 (excluding VAT) on marketing activities to support the New Enterprise Allowance.<\/p>
<\/p>
<\/p>
<\/p>
(a) Television \u2013 nil<\/p>
<\/p>
(b) Newspaper \u2013 nil<\/p>
<\/p>
(c) Online - £2,450<\/p>
<\/p>
(d) Radio \u2013 nil<\/p>
<\/p>
(e) Other \u2013 £22,700 (for posters, flyers and videos)<\/p>
<\/p>
"} , "answeringMember" : {"_about" : "http://data.parliament.uk/members/4084", "label" : {"_value" : "Biography information for Esther McVey"} } , "answeringMemberConstituency" : {"_value" : "Wirral West"} , "answeringMemberPrinted" : {"_value" : "Esther McVey"} , "dateOfAnswer" : {"_value" : "2015-02-09", "_datatype" : "dateTime"} , "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"} , "questionFirstAnswered" : [{"_value" : "2015-02-09T17:59:00.85Z", "_datatype" : "dateTime"} ]} , "answeringDeptId" : {"_value" : "29"} , "answeringDeptShortName" : {"_value" : "Work and Pensions"} , "answeringDeptSortName" : {"_value" : "Work and Pensions"} , "date" : {"_value" : "2015-02-04", "_datatype" : "dateTime"} , "hansardHeading" : {"_value" : "New Enterprise Allowance"} , "houseId" : {"_value" : "1"} , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"} } ], "questionText" : "To ask the Secretary of State for Work and Pensions, what proportion of his Department's advertising budget is allocated to the campaign to promote the New Enterprise Allowance; and how much of that funding has been spent in the last 24 months on (a) television, (b) newspaper advertising, (c) online, (d) radio and (e) other forms of advertising mentioning the New Enterprise Allowance.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"} , "tablingMember" : {"_about" : "http://data.parliament.uk/members/4243", "label" : {"_value" : "Biography information for Dan Jarvis"} } , "tablingMemberConstituency" : {"_value" : "Barnsley Central"} , "tablingMemberPrinted" : [{"_value" : "Dan Jarvis"} ], "uin" : "223469"} , {"_about" : "http://data.parliament.uk/resources/177918", "AnsweringBody" : [{"_value" : "Department for Culture Media and Sport"} ], "answer" : {"_about" : "http://data.parliament.uk/resources/177918/answer", "answerText" : {"_value" : "The total cost of the Government's national superfast broadband awareness campaign is £8million. This includes the media buying costs (e.g. the airtime for TV/press adverts etc) as well as production costs for adverts (TV/radio/digital/out of home), photography, fees, social media activity and a toolkit of materials for local authorities.<\/p>
The contracts between the local authorities and BT mean that as more people take up superfast broadband in areas that have had public subsidy, more revenue will be returned by BT to support further broadband rollout.<\/p>
The current breakdown per media spent so far is as follows (net costs):<\/p>
<\/p>
<\/p>
Television<\/p><\/td> | £2,398,000<\/p><\/td><\/tr> |
Video on Demand<\/p><\/td> | £284,000<\/p><\/td><\/tr> |
Out of Home (posters)<\/p><\/td> | £2,000,000<\/p><\/td><\/tr> |
Press (national and regional)<\/p><\/td> | £828,000<\/p><\/td><\/tr> |
Radio<\/p><\/td> | £300,000<\/p><\/td><\/tr> |
Digital<\/p><\/td> | £928,000<\/p><\/td><\/tr><\/tbody><\/table>"} , "answeringMember" : {"_about" : "http://data.parliament.uk/members/1580", "label" : {"_value" : "Biography information for Lord Vaizey of Didcot"} } , "answeringMemberConstituency" : {"_value" : "Wantage"} , "answeringMemberPrinted" : {"_value" : "Mr Edward Vaizey"} , "dateOfAnswer" : {"_value" : "2015-02-09", "_datatype" : "dateTime"} , "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"} , "questionFirstAnswered" : [{"_value" : "2015-02-09T09:50:24.393Z", "_datatype" : "dateTime"} ]} , "answeringDeptId" : {"_value" : "10"} , "answeringDeptShortName" : {"_value" : "Culture, Media and Sport"} , "answeringDeptSortName" : {"_value" : "Culture, Media and Sport"} , "date" : {"_value" : "2015-02-04", "_datatype" : "dateTime"} , "hansardHeading" : {"_value" : "Broadband"} , "houseId" : {"_value" : "1"} , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"} } ], "questionText" : "To ask the Secretary of State for Culture, Media and Sport, how much the advertising budget is for the campaign to promote superfast broadband; and how much of that budget has been spent on (a) television, (b) newspaper, (c) online, (d) radio and (e) other forms of advertising using the phrase, now's the time for superfast broadband in the last 24 months.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"} , "tablingMember" : {"_about" : "http://data.parliament.uk/members/4243", "label" : {"_value" : "Biography information for Dan Jarvis"} } , "tablingMemberConstituency" : {"_value" : "Barnsley Central"} , "tablingMemberPrinted" : [{"_value" : "Dan Jarvis"} ], "uin" : "223467"} , {"_about" : "http://data.parliament.uk/resources/177923", "AnsweringBody" : [{"_value" : "Department for Work and Pensions"} ], "answer" : {"_about" : "http://data.parliament.uk/resources/177923/answer", "answerText" : {"_value" : " |