We considered advertising as part of our Review of Gaming Machines and Social Responsibility. The Review looked at protections around gambling advertising and set out a package of initiatives to strengthen protections further. The gambling industry changed its code to require responsible gambling messaging appears on screen throughout the length of TV adverts, and it is working with GambleAware and the Gambling Commission to identify good practice on identifying vulnerable players, pilot responsible gambling messaging and interventions and understand the information players need to help them manage their own gambling.<\/p>
<\/p>
The package of measures also included a major responsible gambling advertising campaign, to run for two years with a budget of £5-7m each year, and will aim to raise awareness of risks and signpost to help where appropriate. The campaign will be led by GambleAware, with extensive input from experts on public health and gambling-related harm to ensure its effectiveness. Different messages will be tested with focus groups to build understanding around what type of core messaging can be used to achieve the desired behaviour and attitude change.<\/p>"} , "answeringMember" : {"_about" : "http://data.parliament.uk/members/3950", "label" : {"_value" : "Biography information for Dame Tracey Crouch"} } , "answeringMemberConstituency" : {"_value" : "Chatham and Aylesford"} , "answeringMemberPrinted" : {"_value" : "Tracey Crouch"} , "dateOfAnswer" : {"_value" : "2018-07-19", "_datatype" : "dateTime"} , "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"} , "questionFirstAnswered" : [{"_value" : "2018-07-19T12:09:18.69Z", "_datatype" : "dateTime"} ]} , "answeringDeptId" : {"_value" : "10"} , "answeringDeptShortName" : {"_value" : "Digital, Culture, Media and Sport"} , "answeringDeptSortName" : {"_value" : "Digital, Culture, Media and Sport"} , "date" : {"_value" : "2018-07-16", "_datatype" : "dateTime"} , "hansardHeading" : {"_value" : "Gambling"} , "houseId" : {"_value" : "1"} , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"} } ], "questionText" : "To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment his Department made of the effectiveness of responsible gambling messages in tackling problem gambling.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"} , "tablingMember" : {"_about" : "http://data.parliament.uk/members/1463", "label" : {"_value" : "Biography information for Lord Watson of Wyre Forest"} } , "tablingMemberConstituency" : {"_value" : "West Bromwich East"} , "tablingMemberPrinted" : [{"_value" : "Tom Watson"} ], "uin" : "164307"} , {"_about" : "http://data.parliament.uk/resources/942600", "AnsweringBody" : [{"_value" : "Department for Digital, Culture, Media and Sport"} ], "answer" : {"_about" : "http://data.parliament.uk/resources/942600/answer", "answerText" : {"_value" : "
The Gambling Commission requires all operators licensed under the Gambling Act 2005 to make a contribution towards the research, prevention and treatment of gambling-related harm. It does not specify how much this should be, nor which organisations should be supported.<\/p>
<\/p>
GambleAware is the leading charity commissioning research, education and treatment, and currently asks operators to donate a minimum of 0.1% of their Gross Gambling Yield (GGY). Most do, with GambleAware receiving £9.4m in 2017/18. Industry also made donations to other bodies supporting research, education and treatment, bringing industry\u2019s collective support for RET to above 0.1% of its GGY.<\/p>
We considered research, education and treatment as part of our Review of Gaming Machines and Social Responsibility and published our response on 17 May. The Review looked at protections across the gambling industry and support for those who experience harm, including the arrangements for funding support.<\/ins><\/p> We want to see an effective and sustainable voluntary system, with improved coordination and better understanding of what measures are most effective to ensure future funding increases will be spent in the most effective way. Our response outlined a number of initiatives for improving the current system, increasing access to services and strengthening the evidence base. The Government does not consider that introducing a statutory levy is necessary or appropriate at this stage.<\/ins><\/p> <\/p>"}
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