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Public Health England has developed a number of initiatives for educating the public which support the Government\u2019s recently published strategy to tackle antimicrobial resistance; including a major national campaign, \u2018Keep Antibiotics Working\u2019, following a successful pilot in the North West in October 2017, to alert the general public to the issue of antibiotic resistance, with the aim of reducing patient pressure on general practitioners to prescribe. The multi-media campaign, which features advertising on television, radio, outdoor, digital, social media, public relations and extensive partnership support, has run for a consecutive year in 2018. Further information is available at the following link:<\/p>
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