Government and VisitBritain continue to assess the UK\u2019s competitiveness against other countries, working to ensure that the UK remains the destination of choice for youth and student travellers.<\/p>
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VisitBritain regularly engage with the British Educational Travel Association and English UK, who are members of the British Tourism Industry Group in order to stay abreast of the challenges and opportunities in this market. They use the \u2018Join the world - #MyMicroGap\u2019 marketing campaign to support youth and student travel within the UK, and have used the GREAT campaign to market to Chinese and Malaysian markets what the UK\u2019s tourism offer is.<\/p>
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Several Discover England Fund products have targeted the youth and student market internationally, including the England-wide The Collection and Liverpool and Warrington\u2019s Buzzing for the Weekend.<\/p>
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VisitBritain have also conducted research into segments of the market who visit the UK, including the youth and student market.<\/p>"} , "answeringMember" : {"_about" : "http://data.parliament.uk/members/4703", "label" : {"_value" : "Biography information for Baroness Barran"} } , "answeringMemberPrinted" : {"_value" : "Baroness Barran"} , "dateOfAnswer" : {"_value" : "2019-08-05", "_datatype" : "dateTime"} , "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"} , "questionFirstAnswered" : [{"_value" : "2019-08-05T11:55:08.297Z", "_datatype" : "dateTime"} ]} , "answeringDeptId" : {"_value" : "10"} , "answeringDeptShortName" : {"_value" : "Digital, Culture, Media and Sport"} , "answeringDeptSortName" : {"_value" : "Digital, Culture, Media and Sport"} , "date" : {"_value" : "2019-07-22", "_datatype" : "dateTime"} , "hansardHeading" : {"_value" : "Tourism: Young People"} , "houseId" : {"_value" : "2"} , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25277", "prefLabel" : {"_value" : "House of Lords"} } ], "questionText" : "To ask Her Majesty's Government what steps they are taking to increase the rate of youth and educational travel to become more competitive with global rates.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"} , "tablingMember" : {"_about" : "http://data.parliament.uk/members/4197", "label" : {"_value" : "Biography information for Baroness Doocey"} } , "tablingMemberPrinted" : [{"_value" : "Baroness Doocey"} ], "uin" : "HL17339"} ], "itemsPerPage" : 10, "page" : 0, "startIndex" : 1, "totalResults" : 1, "type" : ["http://purl.org/linked-data/api/vocab#ListEndpoint", "http://purl.org/linked-data/api/vocab#Page"]} }