Strict rules already ensure gambling adverts are not targeted at, or appeal to, children, or exploit the vulnerable, and these apply across all media, including online and on social media.<\/p>
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Gambling operators are required to comply with the advertising codes of practice issued by the Committees of Advertising Practice (CAP). These are enforced by the Advertising Standards Authority (ASA). In addition to rules covering children, the advertising codes have specific provisions to protect vulnerable people, and CAP\u2019s new guidance in February further restricted adverts that create an inappropriate sense of urgency or give an irresponsible perception of risk or control.<\/p>
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Gambling adverts must not feature content that risks appealing to children, for example cartoon animals. Last year the Gambling Commission and ASA acted quickly to make clear that operators using such images were in breach of advertising rules and must remove the material or face enforcement action. In addition to rules on content, the ASA has made clear that operators advertising online must use data on customers\u2019 interests to target marketing campaigns away from children.<\/p>
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The government considered gambling advertising as part of our Review of Gaming Machines and Social Responsibility Measures and set out a package of initiatives to strengthen protections further, including further CAP guidance on protecting children and young people, and tougher Gambling Commission sanctions for breaches of the advertising codes, including fines.<\/p>"} , "answeringMember" : {"_about" : "http://data.parliament.uk/members/4513", "label" : {"_value" : "Biography information for Mims Davies"} } , "answeringMemberConstituency" : {"_value" : "Eastleigh"} , "answeringMemberPrinted" : {"_value" : "Mims Davies"} , "dateOfAnswer" : {"_value" : "2018-12-13", "_datatype" : "dateTime"} , "groupedQuestionUIN" : {"_value" : "199337"} , "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"} , "questionFirstAnswered" : [{"_value" : "2018-12-13T16:59:04.077Z", "_datatype" : "dateTime"} ]} , "answeringDeptId" : {"_value" : "10"} , "answeringDeptShortName" : {"_value" : "Digital, Culture, Media and Sport"} , "answeringDeptSortName" : {"_value" : "Digital, Culture, Media and Sport"} , "date" : {"_value" : "2018-12-05", "_datatype" : "dateTime"} , "hansardHeading" : {"_value" : "Gambling: Marketing"} , "houseId" : {"_value" : "1"} , "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"} } ], "questionText" : "To ask the Secretary of State for Digital, Culture, Media and Sport, if he will bring forward legislative proposals to prevent gambling companies from using user data to target marketing to (a) underage and (b) problem gamblers.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"} , "tablingMember" : {"_about" : "http://data.parliament.uk/members/1463", "label" : {"_value" : "Biography information for Lord Watson of Wyre Forest"} } , "tablingMemberConstituency" : {"_value" : "West Bromwich East"} , "tablingMemberPrinted" : [{"_value" : "Tom Watson"} ], "uin" : "199330"} , {"_about" : "http://data.parliament.uk/resources/1660418", "AnsweringBody" : [{"_value" : "Department of Health and Social Care"} ], "answer" : {"_about" : "http://data.parliament.uk/resources/1660418/answer", "answerText" : {"_value" : "
There are no current plans to do so. The existing United Kingdom Chief Medical Officers\u2019 low risk drinking guidelines are available at the following link:<\/p>