According to GambleAware\u2019s research in 2017, the total advertising and marketing spend by gambling companies totalled £1.5 billion, of which:<\/p>
£747 million was spent on online advertising and direct marketing<\/p><\/li>
£234 million on TV advertising<\/p><\/li>
£149 million on social media advertising<\/p><\/li>
£60 million on sponsorship<\/p><\/li>
£301 million on advertising through market affiliates<\/p><\/li>
£70 million on other offline advertising<\/p><\/li><\/ul>
<\/strong><\/p> There are existing robust rules in place to ensure that advertising, whenever it appears, is socially responsible, with a particular regard to the need to protect children, young persons and other vulnerable persons from being harmed and exploited. Gambling adverts cannot be targeted at children and cannot be of \u2018strong appeal\u2019 to children, for example they cannot feature Premier League footballers and celebrities popular with children.<\/p> <\/strong><\/p> However, we recognise that more can be done to improve protections. We have set the gambling industry a clear task to raise standards and this work will be monitored closely.<\/p> <\/strong><\/p>"}
, "answeringMember" : {"_about" : "http://data.parliament.uk/members/4966", "label" : {"_value" : "Biography information for Baroness Twycross"}
}
, "answeringMemberPrinted" : {"_value" : "Baroness Twycross"}
, "dateOfAnswer" : {"_value" : "2025-03-24", "_datatype" : "dateTime"}
, "groupedQuestionUIN" : [{"_value" : "HL5622"}
, {"_value" : "HL5623"}
], "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"}
, "questionFirstAnswered" : [{"_value" : "2025-03-24T15:35:06.427Z", "_datatype" : "dateTime"}
]}
, "answeringDeptId" : {"_value" : "217"}
, "answeringDeptShortName" : {"_value" : "Culture, Media and Sport"}
, "answeringDeptSortName" : {"_value" : "Culture, Media and Sport"}
, "date" : {"_value" : "2025-03-10", "_datatype" : "dateTime"}
, "hansardHeading" : {"_value" : "Gambling: Marketing"}
, "houseId" : {"_value" : "2"}
, "legislature" : [{"_about" : "http://data.parliament.uk/terms/25277", "prefLabel" : {"_value" : "House of Lords"}
}
], "questionText" : "To ask His Majesty's Government what assessment they have made of the gambling industry\u2019s spending on advertising, sponsorship and marketing, including online forms of advertising and marketing such as content marketing.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
, "tablingMember" : {"_about" : "http://data.parliament.uk/members/4308", "label" : {"_value" : "Biography information for The Lord Bishop of St Albans"}
}
, "tablingMemberPrinted" : [{"_value" : "The Lord Bishop of St Albans"}
], "type" : "http://data.parliament.uk/schema/parl#WrittenParliamentaryQuestion", "uin" : "HL5621"}
, {"_about" : "http://data.parliament.uk/resources/1782736", "AnsweringBody" : [{"_value" : "Department for Culture, Media and Sport"}
], "answer" : {"_about" : "http://data.parliament.uk/resources/1782736/answer", "answerText" : {"_value" : " According to GambleAware\u2019s research in 2017, the total advertising and marketing spend by gambling companies totalled £1.5 billion, of which:<\/p> £747 million was spent on online advertising and direct marketing<\/p><\/li> £234 million on TV advertising<\/p><\/li> £149 million on social media advertising<\/p><\/li> £60 million on sponsorship<\/p><\/li> £301 million on advertising through market affiliates<\/p><\/li> £70 million on other offline advertising<\/p><\/li><\/ul> <\/strong><\/p> There are existing robust rules in place to ensure that advertising, whenever it appears, is socially responsible, with a particular regard to the need to protect children, young persons and other vulnerable persons from being harmed and exploited. Gambling adverts cannot be targeted at children and cannot be of \u2018strong appeal\u2019 to children, for example they cannot feature Premier League footballers and celebrities popular with children.<\/p> <\/strong><\/p> However, we recognise that more can be done to improve protections. We have set the gambling industry a clear task to raise standards and this work will be monitored closely.<\/p> <\/strong><\/p>"}
, "answeringMember" : {"_about" : "http://data.parliament.uk/members/4966", "label" : {"_value" : "Biography information for Baroness Twycross"}
}
, "answeringMemberPrinted" : {"_value" : "Baroness Twycross"}
, "dateOfAnswer" : {"_value" : "2025-03-24", "_datatype" : "dateTime"}
, "groupedQuestionUIN" : [{"_value" : "HL5621"}
, {"_value" : "HL5623"}
], "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"}
, "questionFirstAnswered" : [{"_value" : "2025-03-24T15:35:06.457Z", "_datatype" : "dateTime"}
]}
, "answeringDeptId" : {"_value" : "217"}
, "answeringDeptShortName" : {"_value" : "Culture, Media and Sport"}
, "answeringDeptSortName" : {"_value" : "Culture, Media and Sport"}
, "date" : {"_value" : "2025-03-10", "_datatype" : "dateTime"}
, "hansardHeading" : {"_value" : "Gambling: Marketing"}
, "houseId" : {"_value" : "2"}
, "legislature" : [{"_about" : "http://data.parliament.uk/terms/25277", "prefLabel" : {"_value" : "House of Lords"}
}
], "questionText" : "To ask His Majesty's Government what specific consideration they have given to the impact of gambling advertising, sponsorship, and marketing on children and young people.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
, "tablingMember" : {"_about" : "http://data.parliament.uk/members/4308", "label" : {"_value" : "Biography information for The Lord Bishop of St Albans"}
}
, "tablingMemberPrinted" : [{"_value" : "The Lord Bishop of St Albans"}
], "type" : "http://data.parliament.uk/schema/parl#WrittenParliamentaryQuestion", "uin" : "HL5622"}
, {"_about" : "http://data.parliament.uk/resources/1782737", "AnsweringBody" : [{"_value" : "Department for Culture, Media and Sport"}
], "answer" : {"_about" : "http://data.parliament.uk/resources/1782737/answer", "answerText" : {"_value" : " According to GambleAware\u2019s research in 2017, the total advertising and marketing spend by gambling companies totalled £1.5 billion, of which:<\/p> £747 million was spent on online advertising and direct marketing<\/p><\/li> £234 million on TV advertising<\/p><\/li> £149 million on social media advertising<\/p><\/li> £60 million on sponsorship<\/p><\/li> £301 million on advertising through market affiliates<\/p><\/li> £70 million on other offline advertising<\/p><\/li><\/ul> <\/strong><\/p> There are existing robust rules in place to ensure that advertising, whenever it appears, is socially responsible, with a particular regard to the need to protect children, young persons and other vulnerable persons from being harmed and exploited. Gambling adverts cannot be targeted at children and cannot be of \u2018strong appeal\u2019 to children, for example they cannot feature Premier League footballers and celebrities popular with children.<\/p> <\/strong><\/p> However, we recognise that more can be done to improve protections. We have set the gambling industry a clear task to raise standards and this work will be monitored closely.<\/p> <\/strong><\/p>"}
, "answeringMember" : {"_about" : "http://data.parliament.uk/members/4966", "label" : {"_value" : "Biography information for Baroness Twycross"}
}
, "answeringMemberPrinted" : {"_value" : "Baroness Twycross"}
, "dateOfAnswer" : {"_value" : "2025-03-24", "_datatype" : "dateTime"}
, "groupedQuestionUIN" : [{"_value" : "HL5621"}
, {"_value" : "HL5622"}
], "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"}
, "questionFirstAnswered" : [{"_value" : "2025-03-24T15:35:06.487Z", "_datatype" : "dateTime"}
]}
, "answeringDeptId" : {"_value" : "217"}
, "answeringDeptShortName" : {"_value" : "Culture, Media and Sport"}
, "answeringDeptSortName" : {"_value" : "Culture, Media and Sport"}
, "date" : {"_value" : "2025-03-10", "_datatype" : "dateTime"}
, "hansardHeading" : {"_value" : "Gambling: Marketing"}
, "houseId" : {"_value" : "2"}
, "legislature" : [{"_about" : "http://data.parliament.uk/terms/25277", "prefLabel" : {"_value" : "House of Lords"}
}
], "questionText" : "To ask His Majesty's Government what assessment they have made of the gambling industry\u2019s self-regulation practices in relation to gambling advertising, sponsorship, and marketing.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
, "tablingMember" : {"_about" : "http://data.parliament.uk/members/4308", "label" : {"_value" : "Biography information for The Lord Bishop of St Albans"}
}
, "tablingMemberPrinted" : [{"_value" : "The Lord Bishop of St Albans"}
], "type" : "http://data.parliament.uk/schema/parl#WrittenParliamentaryQuestion", "uin" : "HL5623"}
, {"_about" : "http://data.parliament.uk/resources/1741165", "AnsweringBody" : [{"_value" : "Department for Culture, Media and Sport"}
], "answer" : {"_about" : "http://data.parliament.uk/resources/1741165/answer", "answerText" : {"_value" : " The Government is committed to strengthening protections to ensure that people can reduce the risks that can ensue from harmful gambling. We are committed to reviewing the best available evidence on the impact of gambling advertising from a wide range of sources in order to ensure there are robust protections in place to protect those at risk. The department has noted the report from Ipsos and the University of Bristol on marketing restrictions in international jurisdictions.<\/p>"}
, "answeringMember" : {"_about" : "http://data.parliament.uk/members/4607", "label" : {"_value" : "Biography information for Stephanie Peacock"}
}
, "answeringMemberConstituency" : {"_value" : "Barnsley South"}
, "answeringMemberPrinted" : {"_value" : "Stephanie Peacock"}
, "dateOfAnswer" : {"_value" : "2024-11-20", "_datatype" : "dateTime"}
, "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"}
, "questionFirstAnswered" : [{"_value" : "2024-11-20T16:17:03.697Z", "_datatype" : "dateTime"}
]}
, "answeringDeptId" : {"_value" : "217"}
, "answeringDeptShortName" : {"_value" : "Culture, Media and Sport"}
, "answeringDeptSortName" : {"_value" : "Culture, Media and Sport"}
, "date" : {"_value" : "2024-11-12", "_datatype" : "dateTime"}
, "hansardHeading" : {"_value" : "Gambling: Marketing"}
, "houseId" : {"_value" : "1"}
, "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"}
}
], "questionText" : "To ask the Secretary of State for Culture, Media and Sport, if she will make an assessment of the potential implications for her policies of Ipsos and the University of Bristol's report entitled Drivers of Gambling Marketing Restrictions \u2013 An International Comparison, published in November 2024.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
, "tablingMember" : {"_about" : "http://data.parliament.uk/members/152", "label" : {"_value" : "Biography information for Sir Iain Duncan Smith"}
}
, "tablingMemberConstituency" : {"_value" : "Chingford and Woodford Green"}
, "tablingMemberPrinted" : [{"_value" : "Sir Iain Duncan Smith"}
], "type" : "http://data.parliament.uk/schema/parl#WrittenParliamentaryQuestion", "uin" : "13730"}
, {"_about" : "http://data.parliament.uk/resources/1695369", "AnsweringBody" : [{"_value" : "Department for Culture, Media and Sport"}
], "answer" : {"_about" : "http://data.parliament.uk/resources/1695369/answer", "answerText" : {"_value" : " In our approach to gambling advertising, we have struck a balanced and evidence-led approach which tackles aggressive advertising that is most likely to appeal to children, while recognising that advertising is an entirely legitimate commercial practice for responsible gambling firms.<\/p> In April last year, HM Government published a White Paper on gambling which outlined a comprehensive package of reforms to make gambling safer following an exhaustive assessment of the evidence, including on gambling advertising. We concluded that further action on advertising was needed, which is why we and the Gambling Commission are introducing measures to tackle the most aggressive and harmful advertising practices by preventing bonuses being constructed and targeted in harmful ways, giving customers more control over the marketing they receive, and introducing messaging about the risks associated with gambling.<\/p> This supplements the already robust rules in place to ensure that gambling advertising is socially responsible and that it cannot be targeted at or strongly appeal to children. This includes specific licence conditions for operators, including the requirement to abide by the UK Advertising Codes, which further regulate how gambling operators advertise. The UK Advertising Codes were strengthened in 2022, with new protections for children and vulnerable adults.<\/p>"}
, "answeringMember" : {"_about" : "http://data.parliament.uk/members/4032", "label" : {"_value" : "Biography information for Stuart Andrew"}
}
, "answeringMemberConstituency" : {"_value" : "Pudsey"}
, "answeringMemberPrinted" : {"_value" : "Stuart Andrew"}
, "dateOfAnswer" : {"_value" : "2024-03-20", "_datatype" : "dateTime"}
, "groupedQuestionUIN" : {"_value" : "18191"}
, "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"}
, "questionFirstAnswered" : [{"_value" : "2024-03-20T16:13:35.737Z", "_datatype" : "dateTime"}
]}
, "answeringDeptId" : {"_value" : "217"}
, "answeringDeptShortName" : {"_value" : "Culture, Media and Sport"}
, "answeringDeptSortName" : {"_value" : "Culture, Media and Sport"}
, "date" : {"_value" : "2024-03-12", "_datatype" : "dateTime"}
, "hansardHeading" : {"_value" : "Gambling: Marketing"}
, "houseId" : {"_value" : "1"}
, "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"}
}
], "questionText" : "To ask the Secretary of State for Culture, Media and Sport, what steps her Department is taking to help ensure that gambling operators comply with codes of practice relating to content marketing.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
, "tablingMember" : {"_about" : "http://data.parliament.uk/members/4465", "label" : {"_value" : "Biography information for Ronnie Cowan"}
}
, "tablingMemberConstituency" : {"_value" : "Inverclyde"}
, "tablingMemberPrinted" : [{"_value" : "Ronnie Cowan"}
], "type" : "http://data.parliament.uk/schema/parl#WrittenParliamentaryQuestion", "uin" : "18190"}
, {"_about" : "http://data.parliament.uk/resources/1536105", "AnsweringBody" : [{"_value" : "Department for Digital, Culture, Media and Sport"}
], "answer" : {"_about" : "http://data.parliament.uk/resources/1536105/answer", "answerText" : {"_value" : " Public Health England commissioned the Delphi study in question alongside their independent review of the evidence on gambling-related harms. As is protocol for studies of this kind, the participants have been kept anonymous but the Commission has not provided any formal advice or notification to the Department on the report\u2019s content or recommendations. DCMS officials have regular discussions with the Gambling Commission on a range of issues relating to gambling regulation and the evidence on gambling.<\/p> Issues around the advertising and marketing of gambling and the rules governing land-based gambling form part of the broad scope of the government's Review of the Gambling Act 2005. We are closely considering all evidence on these and other topics, and will set out our conclusions and proposals for reform in a white paper to be published in the coming weeks.<\/p> <\/p>"}
, "answeringMember" : {"_about" : "http://data.parliament.uk/members/4414", "label" : {"_value" : "Biography information for Paul Scully"}
}
, "answeringMemberConstituency" : {"_value" : "Sutton and Cheam"}
, "answeringMemberPrinted" : {"_value" : "Paul Scully"}
, "dateOfAnswer" : {"_value" : "2022-11-02", "_datatype" : "dateTime"}
, "groupedQuestionUIN" : [{"_value" : "71289"}
, {"_value" : "71290"}
, {"_value" : "71291"}
, {"_value" : "72468"}
, {"_value" : "72469"}
], "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"}
, "questionFirstAnswered" : [{"_value" : "2022-11-02T14:52:31.937Z", "_datatype" : "dateTime"}
]}
, "answeringDeptId" : {"_value" : "10"}
, "answeringDeptShortName" : {"_value" : "Digital, Culture, Media and Sport"}
, "answeringDeptSortName" : {"_value" : "Digital, Culture, Media and Sport"}
, "date" : {"_value" : "2022-10-25", "_datatype" : "dateTime"}
, "hansardHeading" : {"_value" : "Gambling: Marketing"}
, "houseId" : {"_value" : "1"}
, "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"}
}
], "questionText" : "To ask the Secretary of State for Digital, Culture, Media and Sport, with reference to the Lancet article entitled Policies and interventions to reduce harmful gambling: an international Delphi consensus and implementation rating study, published in August 2022, what assessment she has made of the implications for her polices of that article's findings that no brands, colours, imagery, corporate logos and trademarks should be displayed on gambling products.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
, "tablingMember" : {"_about" : "http://data.parliament.uk/members/4793", "label" : {"_value" : "Biography information for Scott Benton"}
}
, "tablingMemberConstituency" : {"_value" : "Blackpool South"}
, "tablingMemberPrinted" : [{"_value" : "Scott Benton"}
], "type" : "http://data.parliament.uk/schema/parl#WrittenParliamentaryQuestion", "uin" : "71292"}
, {"_about" : "http://data.parliament.uk/resources/1020213", "AnsweringBody" : [{"_value" : "Department for Digital, Culture, Media and Sport"}
], "answer" : {"_about" : "http://data.parliament.uk/resources/1020213/answer", "answerText" : {"_value" : " Strict rules already ensure gambling adverts are not targeted at, or appeal to, children, or exploit the vulnerable, and these apply across all media, including online and on social media.<\/p> <\/p> Gambling operators are required to comply with the advertising codes of practice issued by the Committees of Advertising Practice (CAP). These are enforced by the Advertising Standards Authority (ASA). In addition to rules covering children, the advertising codes have specific provisions to protect vulnerable people, and CAP\u2019s new guidance in February further restricted adverts that create an inappropriate sense of urgency or give an irresponsible perception of risk or control.<\/p> <\/p> Gambling adverts must not feature content that risks appealing to children, for example cartoon animals. Last year the Gambling Commission and ASA acted quickly to make clear that operators using such images were in breach of advertising rules and must remove the material or face enforcement action. In addition to rules on content, the ASA has made clear that operators advertising online must use data on customers\u2019 interests to target marketing campaigns away from children.<\/p> <\/p> The government considered gambling advertising as part of our Review of Gaming Machines and Social Responsibility Measures and set out a package of initiatives to strengthen protections further, including further CAP guidance on protecting children and young people, and tougher Gambling Commission sanctions for breaches of the advertising codes, including fines.<\/p>"}
, "answeringMember" : {"_about" : "http://data.parliament.uk/members/4513", "label" : {"_value" : "Biography information for Mims Davies"}
}
, "answeringMemberConstituency" : {"_value" : "Eastleigh"}
, "answeringMemberPrinted" : {"_value" : "Mims Davies"}
, "dateOfAnswer" : {"_value" : "2018-12-13", "_datatype" : "dateTime"}
, "groupedQuestionUIN" : {"_value" : "199337"}
, "isMinisterialCorrection" : {"_value" : "false", "_datatype" : "boolean"}
, "questionFirstAnswered" : [{"_value" : "2018-12-13T16:59:04.077Z", "_datatype" : "dateTime"}
]}
, "answeringDeptId" : {"_value" : "10"}
, "answeringDeptShortName" : {"_value" : "Digital, Culture, Media and Sport"}
, "answeringDeptSortName" : {"_value" : "Digital, Culture, Media and Sport"}
, "date" : {"_value" : "2018-12-05", "_datatype" : "dateTime"}
, "hansardHeading" : {"_value" : "Gambling: Marketing"}
, "houseId" : {"_value" : "1"}
, "legislature" : [{"_about" : "http://data.parliament.uk/terms/25259", "prefLabel" : {"_value" : "House of Commons"}
}
], "questionText" : "To ask the Secretary of State for Digital, Culture, Media and Sport, if he will bring forward legislative proposals to prevent gambling companies from using user data to target marketing to (a) underage and (b) problem gamblers.", "registeredInterest" : {"_value" : "false", "_datatype" : "boolean"}
, "tablingMember" : {"_about" : "http://data.parliament.uk/members/1463", "label" : {"_value" : "Biography information for Lord Watson of Wyre Forest"}
}
, "tablingMemberConstituency" : {"_value" : "West Bromwich East"}
, "tablingMemberPrinted" : [{"_value" : "Tom Watson"}
], "type" : "http://data.parliament.uk/schema/parl#WrittenParliamentaryQuestion", "uin" : "199330"}
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}