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<p>We recognise the need to balance implications costs and benefits to businesses
individuals, society and the National Health Service. Following consultation, a number
of exemptions were made to ease the impact on businesses where appropriate. The restrictions
only apply to products that are high in fat, salt or sugar and are assessed as ‘less
healthy’, retailers are free to promote products that are healthier and that are not
deemed in scope of the policy.</p><p>The location restrictions on promotions which
came into force on 1 October are expected to accrue health benefits of over £57 billion
and provide NHS savings of over £4 billion, over the next 25 years. In light of the
unprecedented global economic situation, we have delayed the implementation of the
volume price promotions by 12-months. These restrictions will come into force in October
2023.</p>
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