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<p>I have noted Henry Dimbleby’s comments about M&S’s use of the terms ‘with natural
fruit juice’ and ‘no artificial colours or artificial flavourings’ on Percy Pigs.
In terms of the application of the present EU law, it is the responsibility of local
authority trading standards, who are responsible for enforcing food labelling, who
consider the whole label when making a judgement as to whether or not it is misleading.</p><p>These
statements do not constitute health claims as defined by current nutrition and health
claims legislation. However, Mr Dimbleby’s comments used this product as an example
of a wider issue where such claims may in some circumstances be viewed as confusing
or misleading, in that they might present otherwise unhealthy food if not consumed
according to recommended portion sizes with a degree of wholesomeness.</p><p>At the
end of the Transition Period we will be able to determine how food on our shop shelves
is labelled. We are committed to undertaking a wide ranging review of food labelling
to ensure that consumers can continue to have confidence in the food they buy. We
will ensure that in collaboration with DHSC the issues raised by Mr Dimbleby in his
National Food Strategy are evaluated, along with the impact of potential policy options,
as part of this labelling review.</p>
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