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<p>In the second chapter of the Government's Childhood Obesity Plan, published in
June, we committed to consult on introducing a 9pm watershed on TV advertising of
high fat, salt or sugar (HFSS) products and similar protection for children viewing
adverts online. Defining what food and drink would be in scope of any further advertising
restrictions will be a part of our consultation. In the case of social media advertising,
as with all non-broadcast media, the Committees of Advertising Practice Code already
requires that advertisers use the Nutrient Profiling Model to define HFSS products.</p>
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