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<p>The government promotes Britain as a holiday destination to tourists from India
through VisitBritain, the national tourist board. India is one of VisitBritain's core
markets and has staff based in Mumbai and New Delhi.</p><p>VisitBritain (India) works
closely with UK inbound tourism businesses, with a particular focus on the North of
England, including Greater Manchester, to inform them of the potential of the Indian
market. This is done by encouraging UK inbound tourism businesses to tailor their
offers and products to the Indian market, as well as educating them on the nuances
of working with the local industry and how to provide a quality service to Indian
visitors.</p><p>In January, VisitBritain hosted the ‘Showcase Britain’ event where
they welcomed more than 120 international travel trade buyers for a series of educational
visits across Britain including Greater Manchester.</p><p>As part of the wider Business
and Tourism Programme (BATP), VisitBritain (India) has been utilising Birmingham 2022
Commonwealth Games to encourage longer stays across the UK.</p><p>VisitBritain has
been building on the work delivered in 2019 during the Cricket World Cup to promote
the north of England, positioning Manchester as the Gateway of the North. The exciting
events of 2023 such as the King’s Coronation and Eurovision in Liverpool will further
help to attract international visitors, including to Manchester as the UK’s third
most visited city.</p><p><strong> </strong></p>
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