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<p>Advertising in the United Kingdom is overseen by the Advertising Standards Authority
(ASA), the industry’s independent regulator, who enforce the Advertising Codes through
a system of self-regulation and co-regulation with Ofcom. The Codes apply to all media,
including broadcast and online, and set standards for accuracy and honesty to which
advertisers must adhere, including specific conditions on advertising to children,
causing offence and social responsibility. The Codes also include specific rules on
alcohol advertising, with the underlying aim of ensuring that marketing communications
do not imply, condone or encourage immoderate, irresponsible or anti-social drinking.
The Codes are regularly reviewed and updated by the ASA to ensure they remain effective.</p>
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