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<p>The #knifefree campaign is based on independent qualitative and quantitative insight
and evaluation after extensive testing with the target audience.</p><p>An independent
quantitative survey will be undertaken with a robust sample of the target audience
to measure the effectiveness of #knifefree summer campaign activity, including the
fast food boxes. This evaluation captures where interviewees recall seeing #knifefree
campaign communications, as well as attitudinal measures relating to knife crime and
knife carrying.</p><p>All City Media Solutions, will also undertake a post-campaign
analysis including measuring awareness and creative effectiveness of the campaign.</p>
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