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<p>Marriage Allowance was introduced in April 2015, to recognise the importance of
marriage in the tax system and support those on low incomes by helping them keep more
of the money they earn.</p><p> </p><p>HM Revenue and Customs (HMRC) ran a number of
advertising campaigns to raise awareness of the savings Marriage Allowance can bring
to eligible couples. The first campaign ran between October 2015 and March 2016, and
a second ran between November 2016 and March 2017. A variety of channels were used
including press, radio adverts, and digital advertising. Most recently, HMRC ran a
social media campaign to raise awareness of Marriage Allowance and issued a press
release in February 2019.</p><p> </p><p>HMRC continues to promote the availability
of Marriage Allowance through ongoing and targeted communications.</p><p> </p><p>Information
on how to claim Marriage Allowance is available on the GOV.UK website and it can be
claimed through the personal tax account, on GOV.UK, or by telephone to HMRC. Any
couples who have yet to claim will not lose out as they have until 5 April 2020 to
backdate it to 2015 where the eligibility conditions are met.</p>
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