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<p>I met with representatives from UNICEF in March 2024 to discuss the Start for Life
agenda. Through the Family Hubs and Start for Life Programme, we are investing £50
million into infant feeding services. This is enabling participating local authorities
to design and deliver a blended offer to ensure all mothers can meet their breastfeeding
goals. The investment is being used to increase the range of advice and support available,
including peer support.</p><p>We are also investing to increase the capacity of the
National Breastfeeding Helpline. In March 2024, we launched a trial of extended helpline
opening hours, so that support and advice is available at any time of the day or night,
every day of the year.</p>
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