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<p>Encouraging take-up of the flu vaccination in people with chronic respiratory disease
is primarily a matter for Public Health England (PHE). PHE, in partnership with NHS
England, is currently running the national multi-channel campaign ‘Stay Well This
Winter’, which encourages people who are most at-risk of preventable emergency admission
to hospital to take actions to help them stay well, such as getting a flu vaccination
and visiting a pharmacy at the first sign of a winter illness.</p><p> </p><p>Television
adverts encourage people with long-term health conditions including breathlessness
and lung disease to get the flu vaccine. The radio and social media advertising specifically
target people with chronic lung diseases, including chronic obstructive pulmonary
disease, emphysema, bronchitis and asthma. PHE also works with the British Lung Foundation
and Asthma UK to help promote flu vaccine take-up to their supporters.</p>
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