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<p>The Government has made no specific assessment of the environmental, health and
visual impacts of chewing gum being deposited in urban environments.</p><p> </p><p>We
believe that businesses should try to reduce the amount of litter their products generate.
The Litter Strategy for England, published in 2017, sets out how we intend to work
with the relevant industries to tackle certain types of particularly problematic litter,
including chewing gum.</p><p> </p><p>Defra chairs the industry-funded Chewing Gum
Action Group (CGAG), which brings together the main chewing gum producer, Keep Britain
Tidy, local government, the Chartered Institute of Waste Management, the Food and
Drink Federation and the devolved administrations. The aim of the CGAG is to find
and implement sustainable solutions to stop the irresponsible disposal of chewing
gum and focus on changing individual behaviour in the long term. The CGAG has run
annual behaviour-change campaigns for over ten years. We remain open to exploring
other means of securing contributions from the industry to tackle gum litter.</p><p>
</p><p>Mars Wrigley Confectionery, a member of the CGAG, has produced a free to use
gum littering toolkit. Local authorities, businesses, transport providers or any other
organisation interested in reducing gum littering can access readymade campaigns for
free. This toolkit was promoted as part of Defra’s ‘Respect the Outdoors’ campaign
that was launched this summer. More information can be found at: <a href="https://tacklegumlittering.co.uk/"
target="_blank">https://tacklegumlittering.co.uk/</a>.</p>
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