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<p>Following public consultation on video-on-demand regulation, the government continues
to view the British Board of Film Classification (BBFC) age ratings as best practice.
As set out in the government’s consultation response, the government is keen to encourage
video-on-demand services to consider applying BBFC age ratings to their content, but
is of the view that the existing evidence does not warrant mandating the use of age
ratings at this time.</p><p>Alongside improved Ofcom protections for video-on-demand
audiences, the government has set out plans to give Ofcom an enhanced ongoing duty
to assess all video-on-demand providers’ audience protection measures, including measures
like pin codes and content warnings alongside age ratings, to ensure that the systems
put in place are effective and fit for purpose. Ofcom will have powers to provide
guidance, report, and deal effectively with any future rogue providers.</p><p> </p>
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