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<p>The Go Ultra Low campaign, which we run in conjunction with eight major vehicle
manufacturers and that is intended to explain the benefits of ultra low emission vehicles
to fleet and consumer audiences, is subject to a programme of ongoing evaluation.
We survey the campaign’s audiences at key campaign milestones to test its performance.
To date, Go Ultra Low has exceeded government and industry campaign benchmarks on
key measures. Of those surveyed who recalled seeing campaign activity, 71% have taken
action as a result of having seen our advert, and the campaign’s website is now averaging
51,000 visitors a month following a four-fold increase in 2015 compared to 2014. The
Go Ultra Low campaign is an important part of the UK’s programme to support the uptake
of ultra low emission vehicles, leading to market growth of 94% in 2015.</p><p> </p>
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