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<p>The impact assessment for volume promotions such as ‘buy one get one free’ shows
that spending increases by 20% by encouraging households to purchase more than they
need or intended to buy. The impact assessment for location promotions shows the placement
of products within stores also significantly affects household spending, with end
of aisle displays increasing sales of soft drinks by over 50%.</p><p> </p><p>The Government
is committed to reviewing the Regulations within five years of coming into force.
The National Institute for Health Research’s Policy Research Programme has commissioned
the National Centre for Social Research to assess the extent and nature of location-based
promotions of food and drink high in fat, salt or sugar in supermarkets in England.
Officials are developing further plans to evaluate the effectiveness and implementation
of this policy.</p>
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