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<p>The department provides details of the funding spent on advertising and publicity
as part of its annual reports and accounts, which are published in the usual way on
GOV.UK:</p><ul><li><a href="https://www.gov.uk/government/publications/department-for-education-consolidated-annual-report-and-accounts-2022-to-2023"
target="_blank">https://www.gov.uk/government/publications/department-for-education-consolidated-annual-report-and-accounts-2022-to-2023</a>.</li><li><a
href="https://assets.publishing.service.gov.uk/media/63a025c5e90e07587bd8ba57/DfE_consolidated_annual_report_and_accounts_2021_to_2022_accessible.pdf"
target="_blank">https://assets.publishing.service.gov.uk/media/63a025c5e90e07587bd8ba57/DfE_consolidated_annual_report_and_accounts_2021_to_2022_accessible.pdf</a>.</li></ul><p>The
department uses marketing to support the delivery of strategic aims and government
priorities, including to recruit teachers, reform the skills landscape, and drive
take up of products and services like apprenticeships, T Levels and childcare entitlements.
Since 2010, there are now 27,000 more teachers working in state-funded schools across
the country, 5.4 million apprenticeship starts and the department is delivering the
largest ever expansion of free childcare in England.</p><p><br> Spend includes different
types of marketing activity, including advertising. Figures for the last three financial
years are:</p><table><tbody><tr><td><p><strong>Financial Year</strong></p></td><td><p><strong>Total
Department Spend on Marketing</strong></p></td></tr><tr><td><p>2020/21</p></td><td><p>£20
million</p></td></tr><tr><td><p>2021/22</p></td><td><p>£26 million</p></td></tr><tr><td><p>2022/23</p></td><td><p>£40
million</p></td></tr></tbody></table><p> </p><p>The department does not hold complete
records of budget profiles for marketing and communications compared to final confirmed
spending.</p>
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