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<p>The GREAT Food and Drink campaign supports food and drink exports via marketing
and promotional activity targeted to consumers and trade audiences in four key priority
markets: China, Japan, the United Arab Emirates and the United States. It promotes
the breadth, quality and innovation of the UK’s food and drink production and champions
our unique culinary offer to help shift perceptions and support exports.</p><p> </p><p>Meat
and dairy continue to be central to the GREAT campaign’s food and drink promotion
in international markets. The campaign works with meat and dairy producers across
the UK and will continue to ensure that the best of UK food and drink features prominently
in international promotion, working closely with the Agriculture and Horticulture
Development Board. The Government continues to invest in building UK export capability,
including the expansion of the agri-food and drink attaché network and formation of
the Export Council. In addition, the Government has invested in a range of schemes
to help the sector grow their exports such as the Department for International Trade’s
Export Academy, the Internationalisation Fund, support from our vast overseas network,
UK Export Finance, an international events programme, online services, Export Champions
and the Export Support Service.</p>
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