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<p>The impact assessments for restricting promotions and further advertising restrictions
for products high in fat, salt and sugar show a positive net present value for each
policy, meaning the health benefits outweigh the costs to business and Government.</p><p>
</p><p>Following feedback in response to the public consultations on specific policy
proposals on the promotions and placement policy, we have extended the implementation
period to October 2022 and included an exemption for micro and small businesses and
exempted stores below 185.8 square metres from the location restrictions. On the new
advertising restrictions, we have included an exemption for small and medium businesses,
brand advertising is out of scope and the online restrictions are limited to paid-for
advertising, meaning owned media is out of scope.</p>
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