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1301887

registered interest
date	11/03/2021
answering body	Department for Digital, Culture, Media and Sport
answering dept id	10
answering dept short name	Digital, Culture, Media and Sport
answering dept sort name	Digital, Culture, Media and Sport
hansard heading	Department for Digital, Culture, Media and Sport: Social Media
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Digital, Culture, Media and Sport, how many officials in (a) his private office and (b) the wider Department have been allocated to the production and promotion of online content for use on social media in (a) 2018-19, (b) 2019-20 and (c) 2020-21.
tabling member constituency	Bristol North West
tabling member printed	Darren Jones
uin	167276
answer	answer is ministerial correction date of answer 23/03/2021 answer text <p>Britain is fast becoming a digital-first nation. Roughly 96% of the UK households now have internet access with 66% of the population in the UK using social media.</p><p>With this monumental shift in media consumption habits, it is essential for a responsible government to pivot its communications strategy to be more digital-first, to inform and engage the general public on important policies.</p><p>Government communication runs across all channels including TV and radio advertising, out of home, digital and social media, print, direct channels such as letters, SMS and webinars, virtual and in-person activity, where needed and in full compliance with social distancing restrictions.</p><p>The DCMS News and Communications team leads on managing the department’s social media content as part of its day to day work, which includes a digital team of six that leads on creative content production across all of our corporate channels including online (for social media) and also offline, out of home and internal comms channels. This grew from a team of five people during 2018 to 2019. There are also two members of staff within Private Office who support on digital comms, as part of their wider roles.</p><p> </p> answering member constituency Gosport answering member printed Caroline Dinenage question first answered 23/03/2021 15:05:44 answering member 4008 label Biography information for Dame Caroline Dinenage
tabling member	4621 label Biography information for Darren Jones

1301889

registered interest
date	11/03/2021
answering body	Department for Environment, Food and Rural Affairs
answering dept id	13
answering dept short name	Environment, Food and Rural Affairs
answering dept sort name	Environment, Food and Rural Affairs
hansard heading	Department for Environment, Food and Rural Affairs: Social Media
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Environment, Food and Rural Affairs, how many officials in (a) his private office and (b) the wider Department have been allocated to the production and promotion of online content for use on social media in (a) 2018-19, (b) 2019-20 and (c) 2020-21.
tabling member constituency	Bristol North West
tabling member printed	Darren Jones
uin	167278
answer	answer is ministerial correction date of answer 19/03/2021 answer text <p>At Defra, in 2020-21 we had 17 people allocated to the production and promotion of online content for use on social media. Sixteen of those people worked across three organisations: Defra, Natural England and the Environment Agency. In 2018-19 we allocated 16 people and in 2019-20 we allocated 17 people.</p><p> </p><p>We have no private office officials allocated to the production and promotion of online content for use on social media.</p><p> </p><p>Britain is fast becoming a digital-first nation. Roughly 96% of the UK households now have internet access with 66% of the population in the UK using social media. With this monumental shift in media consumption habits, it is essential for a responsible government to pivot its communications strategy to be more digital-first in order to inform and engage with the general public on important policies.</p><p> </p><p>Government communication runs across all channels - TV and radio advertising, out of home, digital and social media, print, and direct channels such as letters, SMS and webinars, virtual and in-person activity, where needed and in full compliance with social distancing restrictions.</p><p> </p><p>Cabinet Office is continuously tracking and reviewing spending on cross-government campaigns, including Covid-19, to ensure our communications are efficient. We will not spend more than is needed to be effective. Cabinet Office publishes expenditure, including on public information campaigns, on a rolling monthly basis on <a href="http://gov.uk/" target="_blank">gov.uk</a> as part of routine government transparency arrangements.</p> answering member constituency Banbury answering member printed Victoria Prentis question first answered 19/03/2021 13:52:08 answering member 4401 label Biography information for Victoria Prentis
tabling member	4621 label Biography information for Darren Jones

1301890

registered interest
date	11/03/2021
answering body	Department for International Trade
answering dept id	202
answering dept short name	International Trade
answering dept sort name	International Trade
hansard heading	Department for International Trade: Social Media
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for International Trade, how many officials in (a) his private office and (b) the wider Department have been allocated to the production and promotion of online content for use on social media in (a) 2018-19, (b) 2019-20 and (c) 2020-21.
tabling member constituency	Bristol North West
tabling member printed	Darren Jones
uin	167279
answer	answer is ministerial correction date of answer 23/03/2021 answer text <p>There are no officials in my Rt Hon Friend the Secretary of State for International Trade’s Private Office whose dedicated role is the production and promotion of online content for use on social media.</p><p> </p><p>In the UK, the number of officials in the Department whose roles are dedicated to the production and promotion of online content for use on social media is 6 full-time employees. Other officials in the UK and overseas may contribute content as required.</p><p> </p><p>This has been at a consistent level across the years indicated at (a), (b) and (c).</p><p> </p><p>In UK Export Finance, the number of full-time equivalent members of staff working on production and promotion of content for social media in those three years was (a) 2018-19 1.5 FTE; (b) 2019-20 1.5 FTE; and (c) 2020-21, 1.0 FTE. Other officials contribute to the production and promotion as required.</p> answering member constituency Chelsea and Fulham answering member printed Greg Hands question first answered 23/03/2021 16:52:06 answering member 1526 label Biography information for Greg Hands
tabling member	4621 label Biography information for Darren Jones

1301891

registered interest
date	11/03/2021
answering body	Department for Transport
answering dept id	27
answering dept short name	Transport
answering dept sort name	Transport
hansard heading	Department for Transport: Social Media
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Transport, how many officials in (a) his private office and (b) the wider Department have been allocated to the production and promotion of online content for use on social media in (a) 2018-19, (b) 2019-20 and (c) 2020-21.
tabling member constituency	Bristol North West
tabling member printed	Darren Jones
uin	167280
answer	answer is ministerial correction date of answer 19/03/2021 answer text <p>a) No officials in the Secretary of State’s private office are allocated to the production and promotion of online content for use on social media.</p><p> </p><p>b) Resource within the wider department allocated to the production and promotion of online content for use on social media equates to approximately 11.15 Full Time Equivalents (FTE) in 2018/19, 11.4 FTE in 2019/20, and 12.65 FTE in 2020/21.</p><p> </p><p>This resource can be broken down across two main areas, the central Communications team and separate policy and HR teams.</p><p> </p><p>The central Communications team create and promote departmental social media content managing several corporate social media channels as well as some behavioural change campaign channels. For example THINK!, the critical road safety campaign to help reduce deaths and serious injury on roads; and ‘It’s everyone’s journey’ championing equal access on public transport. The number of officials in the central team, working across a range of disciplines including media and digital, equates to approximately 7.15 FTE in 2018/19, 7.4 FTE in 2019/20, and 8.15 FTE in 2020/21</p><p> </p><p>These people are not solely focussed on the production and promotion of online content for social media although it forms the majority of their role alongside channel management, brand and design, accessibility, insight and evaluation and wider social media support including training.</p><p> </p><p>HR and some policy teams across the department also own and manage their own social media channels. The number of officials across HR and the different policy teams equates to approximately 4 FTE in 2018/19 and 2019/20 and 4.5 FTE in 2020/21.</p><p><strong><br> <br> </strong></p><p> </p> answering member constituency Daventry answering member printed Chris Heaton-Harris question first answered 19/03/2021 13:53:29 answering member 3977 label Biography information for Chris Heaton-Harris
tabling member	4621 label Biography information for Darren Jones

1301892

registered interest
date	11/03/2021
answering body	Department for Work and Pensions
answering dept id	29
answering dept short name	Work and Pensions
answering dept sort name	Work and Pensions
hansard heading	Department for Work and Pensions: Social Media
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Work and Pensions, how many officials in (a) her private office and (b) the wider Department have been allocated to the production and promotion of online content for use on social media in (a) 2018-19, (b) 2019-20 and (c) 2020-21.
tabling member constituency	Bristol North West
tabling member printed	Darren Jones
uin	167281
answer	answer is ministerial correction date of answer 19/03/2021 answer text <p>The DWP is the largest department in Whitehall, making a difference to the lives of millions of people right across the country, and as such it is vital that communications are far-reaching, clear and effective. DWP manages social media through these key areas;</p><p> </p><ul><li>At a national level in the Strategic Communications Directorate (SCD) to communicate key policy areas to the public, campaign messaging and ministerial priorities.</li></ul><p> </p><ul><li>At a local level in the Customer Experience Directorate (CED) through operational staff using jobcentre accounts that are a valuable resource to help people find work and access the support they need.</li></ul><p> </p><ul><li>In the Digital Group (DG) to communicate how it uses technology and innovation to build products and services that change the lives of people across the UK.</li></ul><p> </p><p>The following table shows the amount of staff who have a role in the production of social media content.</p><p> </p><table><tbody><tr><td><p><strong>Year</strong></p></td><td><p><strong>Number of staff</strong></p></td></tr><tr><td><p>2018/19</p></td><td><p>20</p></td></tr><tr><td><p>2019/20</p></td><td><p>27</p></td></tr><tr><td><p>2020/21</p></td><td><p>25</p></td></tr></tbody></table><p> </p><p>Operational staff who manage local jobcentre accounts are not included in these figures as social media forms a small part of their daily role. There are no officials in Ministers’ private offices that create or manage content for social media.</p> answering member constituency Hexham answering member printed Guy Opperman question first answered 19/03/2021 13:06:13 answering member 4142 label Biography information for Guy Opperman
tabling member	4621 label Biography information for Darren Jones

1301896

registered interest
date	11/03/2021
answering body	Home Office
answering dept id	1
answering dept short name	Home Office
answering dept sort name	Home Office
hansard heading	Home Office: Social Media
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for the Home Department, how many officials in (a) her private office and (b) the wider Department have been allocated to the production and promotion of online content for use on social media in (a) 2018-19, (b) 2019-20 and (c) 2020-21.
tabling member constituency	Bristol North West
tabling member printed	Darren Jones
uin	167285
answer	answer is ministerial correction date of answer 19/03/2021 answer text <p>There are currently 9 social media specialists in the department working as part of the communication directorate on the production and delivery of social media products to promote the important work the department does to secure our borders and protect the public. The department has approximately 33,000 staff with a communication directorate of 121 staff.</p><p>In 2018-19, there were 6 specialists and at the beginning of 2020 there were 8 specialists in the social media team.</p> answering member constituency Torbay answering member printed Kevin Foster question first answered 19/03/2021 13:57:01 answering member 4451 label Biography information for Kevin Foster
tabling member	4621 label Biography information for Darren Jones