| answer text |
<p>His Majesty’s Government is committed to ensuring that video games can be enjoyed
safely and responsibly by everyone.</p><p>The Advertising Standards Authority ruled
that Electronic Arts had breached the Committee of Advertising Practice guidance on
two of its adverts by failing to disclose the presence of in-game purchases including
random items. We understand that Electronic Arts has responded that the error has
been resolved and the adverts removed, which the Advertising Standards Authority has
acknowledged.</p><p>In July 2023, video games trade body Ukie published new, industry-led
guidance on loot boxes to improve player protections. The guidance was developed by
a DCMS-convened Technical Working Group which brought together knowledge and expertise
from major games companies and platforms operating in the UK, including Electronic
Arts. The group met eight times and engaged with academics, the Games Rating Authority,
the Information Commissioner’s Office, and the Competition and Markets Authority.</p>
|
|
