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<p>In developing <em>Childhood Obesity: A Plan for Action</em> we have been clear
that we considered a number of different policies and have focused on the ones that
are likely to have the biggest impact on childhood obesity.</p><p> </p><p>The policies
in the plan are informed by the latest research and evidence, including from the Scientific
Advisory Committee on Nutrition report <em>Carbohydrates and Health</em>, Public Health
England’s evidence package <em>Sugar reduction: the evidence for action</em>, other
Government departments, debates in the House of Commons and various reports from key
stakeholders including the House of Commons Health Select Committee.</p><p> </p><p>Current
restrictions on the advertising of less healthy food and drink in the United Kingdom
are amongst the toughest in the world. Alongside this, we welcome the action taken
by forward thinking retailers on promotions. These voluntary actions mean that business
can move more quickly and go beyond what regulation would permit.</p><p> </p><p>We
are confident that the measures we have announced will make a real difference and
estimate that childhood obesity rates could be reduced by around a fifth (330,000)
over the next ten years. Though we are clear in our goals and firm in the action we
will take, this plan represents the start of a conversation, rather than the final
word.</p><p> </p><p>Copies of<em> Carbohydrates and</em> <em>Health</em> and<em> Sugar
reduction: the evidence for action </em>are attached.</p>
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