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<p>Since 1 May 2015, the Department for Transport has not taken any specific, additional
steps to directly reduce the number of fatalities to cyclists caused by heavy goods
vehicles (HGVs).</p><p> </p><p>However, improving road safety including the reduction
of cyclists killed or seriously injured on the roads, particularly by HGVs is a subject
that we take extremely seriously. The Department continues to work to improve the
safety of cyclists and the reduction of cyclist fatalities, through actions including
regulations impacting on the design of vehicles, and education campaigns aimed at
both drivers and cyclists, for example the THINK! “tips” campaign.</p><p> </p><p>This
THINK! campaign uses a series of practical tips to advise and remind both groups of
the rules of the road and the positive actions they can take to help reduce cyclist
casualties.</p><p> </p><p>The campaign previously ran in Autumn 2013 and Spring 2014
using paid-for roadside advertising in five cities where cycling KSIs are over represented
- Cambridge, Bristol, Leeds, Manchester and Birmingham.</p><p> </p><p>THINK! repeated
the campaign in these five cities in March 2015, to build on awareness and knowledge
of the tips amongst drivers and cyclists. In addition, the campaign was also extended
to seven additional cities – Southampton, Newcastle, Portsmouth, Bradford, Kingston
upon Hull, Brighton and Hove and Liverpool, these were selected as they also have
high levels cyclists being killed or seriously injured (KSIs).</p><p> </p><p>Later
this year, the Department will be commencing Section 21 of the Infrastructure Act
2015, and consulting on a Cycling and Walking Investment Strategy (CWIS). The safety
of cyclists and our plans to tackle cyclist fatalities caused by all vehicle types,
including HGVs will form a key part of the CWIS document.</p><p> </p>
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