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<p>The Government’s Alcohol Strategy, set out ambitions whereby ‘we will radically
reshape the approach to alcohol and reduce the number of people drinking to excess’.
The ambitions include:</p><p> </p><p> </p><p> </p><p>- a change in behaviour so that
people think it is not acceptable to drink in ways that could cause harm to themselves
and others;</p><p> </p><p>- a reduction in the amount of alcohol-fuelled violent crime;</p><p>
</p><p>- a reduction in the number of adults drinking above the National Health Service
guidelines;</p><p> </p><p>- a reduction in the number of people ‘binge drinking’;</p><p>
</p><p>- a reduction in the number of alcohol-related deaths; and</p><p> </p><p>-
a sustained reduction in both the numbers of 11-15 year olds drinking alcohol and
the amounts consumed.</p><p> </p><p> </p><p> </p><p>In November 2012, the Home Office
launched a consultation on five key areas with the aim of reducing alcohol-fuelled
crime, anti-social behaviour and alcohol-related health harm.</p><p> </p><p> </p><p>
</p><p>The Government response, published in July 2013, provided an analysis of the
responses and set out the next steps that the Government will take:</p><p> </p><p>
</p><p> </p><p>- targeted national action, ending sales of the cheapest alcohol by
introducing a ban on selling alcohol below the price of duty and VAT, and strengthening
the ban on irresponsible promotions in pubs and clubs;</p><p> </p><p> </p><p> </p><p>-
a challenge to industry to increase its efforts, building on what has already been
achieved through the Public Health Responsibility Deal. This includes tackling high
strength products; promoting alcohol responsibly in shops; improving education around
drinking; and supporting targeted local action; and</p><p> </p><p> </p><p> </p><p>-
support local action on alcohol-related harm, identifying a number of high harm local
alcohol action areas and take action with them to strengthen local partnerships; improve
enforcement; and share good practice based on what works locally. The Minister for
Crime Prevention announced the twenty successful areas on 13 February 2014.</p><p>
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