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<p /> <p /> <p>Access to Work is a valued and succesful national programme that makes
a real difference to the working lives of disabled people throughout the UK.</p><p>
</p><p>The Department for Work and Pensions has actively marketed Access to Work to
raise awareness of the programme through a national marketing campaign lasting throughout
2013. This included activity to further strengthen our partnerships with key stakeholders
and organisations, developing marketing materials, attending key events and digital
marketing. The campaign involved a wide range of communications activities, including
press releases, presentations at disability and employer events, articles in disability
publications and engagement in direct marketing to large employers. It also included
use of digital media, paid advertising links in popular search engines, magazine adverts
and awareness training for Jobcentre Plus Disability Employment Advisors.</p><p> </p><p>Access
to Work also featued in the launch of the Department's Disability Confident campaign
in July 2013 and at subsequent local events, including Glasgow on 4 March 2014.</p><p>
</p><p>The Department for Work and Pensions has worked closely with the Public Health
division of the Scottish Government to raise awareness of Access to Work with health
professionals. This included sharing information on the NHS Scotland's Knowledge Network
and the Health and Employability Delivery Group.</p><p> </p><p> </p>
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