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<p>The Government welcomed the voluntary whistle-to-whistle ban on TV betting ads
during live sports programmes, agreed by industry. According to figures from the Betting
and Gaming Council, the ban reduced gambling advertisement views by children (age
4-17) by 70% over the full duration of live sporting programmes, with a 96% reduction
in gambling TV advertising specifically during the restricted period.</p><p>As part
of the Gambling review, consideration was given to a range of restrictions on gambling
advertising. As set out in the white paper we have struck a balanced and evidence-led
approach which tackles aggressive advertising and that which is most likely to appeal
to children, while still allowing sports bodies to benefit commercially from deals
with responsible gambling firms.</p>
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