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<p>To ensure United Kingdom labelling remains effective for consumers, we will consider
a range of measures to build on the success of our current ‘traffic light’ nutritional
labelling scheme.</p><p>All sectors of the drinks industry have been challenged to
reduce sugar levels in juice-based drinks by 5% by 2021. The reductions can be achieved
through reducing the number of calories and/or portion size of products and shifting
consumer purchasing towards lower or no added sugar products.</p><p>Public Health
England oversees the voluntary sugar reduction and wider reformulation programme on
behalf of the Government, as set out in all chapters of the childhood obesity plan
and the 2019 Prevention Green Paper. We have seen some important successes including
the average sugar content of drinks subject to the soft drinks industry levy decreasing
by 28% between 2015 and 2018.</p><p>We will be setting out our responses to the consultations
on restricting promotions of products high in fat, sugar and salt by location and
by price, and calorie labelling in the out-of-home sector as soon as we can.</p>
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