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<p>We are committed to tackling childhood obesity and supporting people to make healthy
choices.</p><p> </p><p>Strict new rules came into effect on 1 July 2017 banning the
advertising of HFSS food or drink products in children’s media. These restrictions
apply across all non-broadcast media including in print, cinema, online and in social
media.</p><p> </p><p> </p><p>In addition in August 2017 we announced £5 million investment
in a policy research unit on obesity to provide a robust evidence, evaluation and
research capability including looking at advertising and promotions.</p><p> </p><p>Advertising
is regulated by the independent Advertising Standards Authority and underpinned by
consumer protection legislation. This system is independent of the Government. It
is vital that the advertising codes reflect the best available evidence of the effect
of advertising on the public, and are periodically reviewed to ensure they remain
fit for purpose.</p>
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