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<p>Ofcom’s UK Broadband Speeds report, published in May 2010, estimated that the average
download speed delivered to residential fixed-line broadband consumers in rural areas
was 2.7Mbps. This was actual experienced speed, measured using a sample panel, and
would have reflected the package chosen by the consumer, even if a higher speed service
was available to them. Ofcom’s latest UK Broadband Speeds report, published in May
2020, found that the average peak time download speeds for rural areas was 38.5Mbps.</p><p>
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