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<p>There are strict controls on the content of all gambling advertisements, including
broadcast adverts. Gambling operators who advertise in the UK must comply with the
advertising codes, which aim to ensure gambling advertising does not appeal particularly
to children or young people or exploit vulnerable people. TV adverts must be pre-cleared
by Clearcast and the Advertising Standards Authority (ASA) acts on complaints and
proactively checks the media to take action against misleading, harmful or offensive
advertisements. The Gambling Industry Code for Socially Responsible Advertising requires
all TV and print adverts to carry an 18+ or ‘no under 18s’ message.</p><p> </p><p>As
with advertising, sponsorship arrangements must be socially responsible and must never
be targeted at children. Operators’ logos must not appear on any commercial merchandising
which is designed for children, including replica football shirts in children’s sizes.</p><p>
</p><p>We considered advertising as part of our Review of Gaming Machines and Social
Responsibility and published our response in May. The Review looked at the existing
protections around gambling advertising and set out a package of initiatives to strengthen
them further. These include tougher guidance from the Committees of Advertising Practice
(CAP) on protecting vulnerable people, with further guidance on children and young
people due later this year, and tougher sanctions for operators who breach advertising
codes.</p>
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