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<p>Digital services are an important part of everyday life. It is vital that we ensure
they work for everyone and can harness the incredible benefits of digital technologies,
protect consumers while encouraging trust, and foster innovation across the economy.
The government is currently considering how to boost competition and innovation in
digital markets, including those funded through online advertising. Last year the
government announced its intention to review how online advertising is regulated in
the UK, which will assess the extent to which the current regulatory regime is equipped
to tackle the challenges posed by rapid technological developments seen in online
advertising.</p><p>The government is grateful to the CMA for their work to date on
the interim report from their market study into Online Platforms and Digital Advertising.
The CMA’s final market study report will set out findings and may make recommendations
to the government. We look forward to these recommendations.</p>
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