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<p>The Government will choose a region based on the following criteria, which were
published in the government response to the independent review of Destination Management
Organisations (DMOs):</p><ul><li><p>DMOs in the region will have accredited national
portfolio status;</p></li><li><p>the region has a DMO landscape that lacks structures
and has gaps in coverage;</p></li><li><p>the region geographically offers coastal,
urban and natural environments;</p></li><li><p>the region is able to demonstrate a
growing business and events offer;</p></li><li><p>the region is able to demonstrate
strong potential to support Levelling Up, through alignment with existing or planned
Devolution Deals;</p></li><li><p>the region is able to demonstrate close working across
DMOs, local authorities and the private sector;</p></li><li><p>the region is able
to demonstrate evidence of visitor economy growth potential, this includes opportunities
for improvement in tourism products such as attractions and transport links;</p></li><li><p>the
region is able to demonstrate product development opportunities; and</p></li><li><p>the
region is able to demonstrate potential to grow visitor numbers and spend.</p></li></ul><p>
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