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<p>Both Ofcom and the Advertising Standards Authority (ASA) have taken action on broadband
speeds recently.</p><p> </p><p>Ofcom’s published a new Broadband Speeds Code of Practice
on 1 March 2019, under which companies have to provide consumers with a minimum guaranteed
speed at the point of sale. If a consumer’s speed then drops below this level, companies
have one month to improve performance, before they must allow consumers to leave their
contract penalty-free. This right to exit also applies to landline and TV packages,
which are purchased at the same time as broadband services</p><p> </p><p>Prior to
this, in May 2018, the ASA implemented guidance that requires speed claims in adverts
to be based on the download speeds available to at least 50% of customers at peak
time and no longer on 'up to' speeds available to at least 10% of customers.</p><p><strong>
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