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<p>VisitBritain and VisitEngland are responsible for promoting the UK as a tourist
destination, through a range of different initiatives and campaigns. London features
in many of VisitBritain’s campaign, such as the current global marketing campaign
‘I Travel For’ to increase inbound tourism to Great Britain.</p><p> </p><p>VisitBritain
also work with travel and tourism partners such as Sony Pictures and Studio Canal,
to promote filming locations across London, and Barclays Premier League to convert
football fans to visitors, promoting London stadia and their surrounding neighbourhoods.
Additionally, VisitBritain work closely with London and Partners to ensure complementary
marketing campaigns, including investing £500,000 in London & Partners’ Autumn
Season campaign. They are also supporting London & Partners’ culture and dispersal
messaging – helping attract visitors to London’s vibrant outer neighbourhoods and
supporting the Mayor’s priority of delivering for all Londoners.</p>
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