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<p>In November 2015, the Government announced the £40 million Discover England Fund
(DEF), an unprecedented opportunity for investment in improving English tourism product.</p><p><strong>
</strong></p><p>We have been working with VisitEngland to encourage more domestic
visitors to explore the country and discover all there is to see and experience on
their doorstep this spring. For example, the annual celebration of English tourism,
English Tourism Week has just concluded. Further details can be found here: <a href="https://www.visitbritain.org/english-tourism-week"
target="_blank">https://www.visitbritain.org/english-tourism-week</a>.</p><p> </p><p>VisitEngland
have various projects aimed at promoting domestic tourism and building our domestic
product, such a rail ‘final mile’ campaign and developing food hubs across the country.
VisitEngland also worked with VisitScotland and Visit Wales to launch a major domestic
campaign for summer 2017, focussed on encouraging young people to holiday at home.</p>
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