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<p>The Gambling Industry Code for Socially Responsible Advertising prohibits gambling
advertising on television before 9pm, except in a limited number of circumstances,
those being for bingo, lotteries, and until last year, sports betting around televised
sport. In August 2019 the Industry group for Responsible Gambling extended its voluntary
commitment to include advertising during sporting events. This includes a ‘whistle-to-whistle’
ban on all TV betting adverts during pre-watershed live sport, starting five minutes
before the event begins, and ending five minutes after it finishes. This also applies
to live streaming of events online. Additional measures include an end to betting
adverts around highlight shows and re-runs, and an end to pre-watershed bookmaker
sponsorship of sports programmes. The code also bans free sign-up offers being targeted
at new customers before 9pm and requires all TV adverts to feature a responsible gambling
message for the duration of the advert.</p><p><strong> </strong></p><p>Gambling operators
who advertise to a UK audience have to comply with the advertising codes of practice
issued by the Broadcast Committee of Advertising Practice (BCAP) and the Committee
of Advertising Practice (CAP), which are enforced by the Advertising Standards Authority
(ASA). The codes apply across all advertising platforms, including broadcast, online
and social media. A wide range of provisions in the codes are designed to protect
children and vulnerable adults from harm. For example, gambling adverts must not appear
during programming commissioned for or principally directed at children, or during
programmes likely to appeal directly to children. Gambling adverts also must not portray,
condone or encourage gambling behaviour that is socially irresponsible. These rules
also apply to on demand services.</p><p><strong> </strong></p><p>We will continue
to monitor issues around gambling advertising and consider any new evidence carefully,
including the ASA’s forthcoming report looking at children’s exposure to age restricted
advertising in 2019.</p><p> </p>
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