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<p>Big data, combined with advances in computing technology, is creating new opportunities
for business growth across all industry sectors. It enables companies to gain new
insights on consumer trends and preferences, improve productivity, and develop innovative
new products and services.</p><p> </p><p>Figures are not currently available on the
estimated contribution of big data to GDP this financial year, but industry research
published by the Centre for Economics and Business Research (CEBR) in February 2016
estimates that between 2015 and 2020 the total benefit to the UK economy of big data
analytics will amount to £241 billion, or £40 billion on average per year. The sectors
expected to benefit most include manufacturing, professional services, telecoms and
retail.</p><p> </p><p>The CEBR report is available at: <a href="https://www.sas.com/content/dam/SAS/en_gb/doc/analystreport/cebr-value-of-big-data.pdf"
target="_blank">https://www.sas.com/content/dam/SAS/en_gb/doc/analystreport/cebr-value-of-big-data.pdf</a></p>
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