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1519581

registered interest
date	10/10/2022
answering body	Department for Digital, Culture, Media and Sport
answering dept id	10
answering dept short name	Digital, Culture, Media and Sport
answering dept sort name	Digital, Culture, Media and Sport
hansard heading	Destination Management Organisations
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Digital, Culture, Media and Sport, with reference to the Government’s response to the independent review of Destination Management Organisations (DMOs), when the Government plans to launch a regional pilot of a tiering model for DMOs.
tabling member constituency	Manchester, Withington
tabling member printed	Jeff Smith
uin	59877
answer	answer is ministerial correction date of answer 17/10/2022 answer text <p>In its response to the independent review of Destination Management Organisations (DMOs), the government has committed to pilot the proposed tiering model and the recommendation of multi-year core funding in a region of England.</p><p>The Government is currently working with VisitEngland to assess regions of England for the pilot based on the published criteria in its response to the DMO Review. The Government is aiming to announce the pilot area and launch the pilot this year.</p><p> </p> answering member constituency Hornchurch and Upminster answering member printed Julia Lopez question first answered 17/10/2022 13:56:11 answering member 4647 label Biography information for Julia Lopez
tabling member	4456 label Biography information for Jeff Smith

1519582

registered interest
date	10/10/2022
answering body	Department for Digital, Culture, Media and Sport
answering dept id	10
answering dept short name	Digital, Culture, Media and Sport
answering dept sort name	Digital, Culture, Media and Sport
hansard heading	Destination Management Organisations
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Digital, Culture, Media and Sport, in relation to the Government’s response to the independent review of Destination Management Organisations, what criteria will be used to select which region will be funded to pilot a tiering model for DMOs.
tabling member constituency	Manchester, Withington
tabling member printed	Jeff Smith
uin	59878
answer	answer is ministerial correction date of answer 17/10/2022 answer text <p>The Government will choose a region based on the following criteria, which were published in the government response to the independent review of Destination Management Organisations (DMOs):</p><ul><li><p>DMOs in the region will have accredited national portfolio status;</p></li><li><p>the region has a DMO landscape that lacks structures and has gaps in coverage;</p></li><li><p>the region geographically offers coastal, urban and natural environments;</p></li><li><p>the region is able to demonstrate a growing business and events offer;</p></li><li><p>the region is able to demonstrate strong potential to support Levelling Up, through alignment with existing or planned Devolution Deals;</p></li><li><p>the region is able to demonstrate close working across DMOs, local authorities and the private sector;</p></li><li><p>the region is able to demonstrate evidence of visitor economy growth potential, this includes opportunities for improvement in tourism products such as attractions and transport links;</p></li><li><p>the region is able to demonstrate product development opportunities; and</p></li><li><p>the region is able to demonstrate potential to grow visitor numbers and spend.</p></li></ul><p> </p> answering member constituency Hornchurch and Upminster answering member printed Julia Lopez question first answered 17/10/2022 13:58:08 answering member 4647 label Biography information for Julia Lopez
tabling member	4456 label Biography information for Jeff Smith

1519583

registered interest
date	10/10/2022
answering body	Department for Digital, Culture, Media and Sport
answering dept id	10
answering dept short name	Digital, Culture, Media and Sport
answering dept sort name	Digital, Culture, Media and Sport
hansard heading	Destination Management Organisations
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Digital, Culture, Media and Sport, with reference to the Government’s response to the independent review of Destination Management Organisations, how she plans to measure the success of the planned regional pilot of a tiering model for DMOs.
tabling member constituency	Manchester, Withington
tabling member printed	Jeff Smith
uin	59879
answer	answer is ministerial correction date of answer 17/10/2022 answer text <p>As it is England’s National Tourist Board, with the statutory responsibility for growing tourism at an England level, VisitEngland will be responsible for administering and evaluating the funding model pilot in the chosen area. VisitEngland will work closely with the regional pilot to monitor and evaluate the outcomes and impacts of funded activities and the multi-year funding model.</p><p>The Government will provide VisitEngland with additional funding to carry out this leadership role. The Government has allocated a budget of up to £4 million across the 2022-2025 Spending Review period. Any future funding will be considered as part of the next Spending Review.</p><p> </p> answering member constituency Hornchurch and Upminster answering member printed Julia Lopez question first answered 17/10/2022 13:59:33 answering member 4647 label Biography information for Julia Lopez
tabling member	4456 label Biography information for Jeff Smith