To ask the Secretary of State for Digital, Culture, Media and Sport, pursuant to his
Answer to the Oral Question asked by the hon Member for East Lothian on 10 December,
Official Report, col 980, what assessment the Government made of the level of exposure
of people under the age of 18 to alcohol marketing (a) on social media and (b) online
more widely.
<p>The Government is committed to working with industry to address concerns over any
irresponsible promotions, advertising and marketing relating to alcohol, particularly
to ensure that children and young people are suitably protected.</p><p><strong> </strong></p><p>Material
in the Committee of Advertising Practice and Broadcast Committee of Advertising Practice
Codes relating to the advertising and marketing of alcohol products is exceptionally
robust, recognising the social imperative of ensuring that alcohol advertising is
responsible and in particular that children and young people are suitably protected.</p><p><strong>
</strong></p><p>The government is committed to making the UK a safe place to be online.
The Online Advertising Programme was established in order to foster fair, transparent
and ethical online advertising that works for citizens, businesses and society as
a whole.</p><p><strong> </strong></p><p>The Programme is currently reviewing evidence
from the relevant literature, stakeholder engagement and responses to its recent Call
for Evidence. This Call for Evidence is focussed on ensuring standards about the placement
and content of advertising can be effectively applied and enforced online so that
consumers have limited exposure to harmful or misleading advertising.</p><p> </p>
