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<p>All gambling advertising, wherever it appears, is subject to strict controls on
content and placement. Gambling operators and their affiliates must abide by the advertising
codes issued by the Broadcast Committee of Advertising Practice (BCAP) and the Committees
of Advertising Practice (CAP). Following work with the Gambling Commission, the industry
has committed to make better use of advertising technology to target adverts away
from children online and on social media. The sixth edition of the Gambling Industry
Code for Socially Responsible advertising, which came into force this month, requires
operators to ensure advertising is targeted only at those over 25 years old on social
media and to age-gate operator YouTube channels and content.</p><p> </p><p>The government
launched its Review of the Gambling Act 2005 with the publication of a Call for Evidence
which closed on 31 March. As part of the wide scope of this review we called for evidence
on the potential benefits or harms of allowing licensed gambling operators to advertise,
including via social media and affiliate marketing. The Call for Evidence received
approximately 16,000 submissions from a broad range of interested organisations and
individuals. We are considering the evidence carefully and intend to publish a White
Paper outlining conclusions and next steps by the end of the year.</p><p><strong>
</strong></p><p>Following a call for evidence last year, the government has also been
considering how online advertising is regulated through its Online Advertising Programme.
We will be consulting on this issue later this year.</p><p> </p>
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